The shocking truth about sustainable packaging. Strategies to save time, money & the secrets to getting your brand on shelf. What EVERY natural brand needs to know!

What's In This Course For You? (WATCH THIS VIDEO)

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This mini course gives brands the roadmap to get your products onto more retailers shelves and into the hands of more shoppers.

You’ve put your heart and soul into making a product that will revolutionize the category. You’ve created something amazing that will put your brand on the map. You spare no expense to use the very best clean label ingredients because your customers deserve nothing less. You want to insure that they know like and trust your brand above all others.

You’ve worked hard to align your brand with a mission that will resonate with your customers. Now all you need to do is get your product on store shelves where your future customers can find it. In order to do this you need packaging that reflects the love and care you baked into your brand.

Your packaging is an extension of your brand and it’s the first impression shoppers will have of it - make it a good one.

The challenge is that there are limited choices when it comes to packaging and it’s hard to get answers to questions you don’t even know to ask.

That’s what this mini-course is about. Teaching you what you need to know about flexible packaging and helping you find the best solution for your brand. This mini course will also teach you how your packaging decision can help you drive shoppers to your brand and even give you a significant competitive advantage in your category.


What You Need To Know About Compostable Packaging And It Can Amplify Your Brand Story

Your packaging is the first impression that shoppers have of your brand. Is your packaging sustainable and does your messaging and mission resonate with shoppers?




In this self-paced course, you will receive access to several informative podcasts with top industry leaders, CEOs and founders of successful brands who candidly share insider secrets in addition to the following easy to follow video lessons:


  • Make your packaging stand out on a crowded shelf
  • What to consider before presenting your product to retailers
  • Merchandise your products - why packaging matters
  • Communicate beyond the four corners of your package
  • Tell a compelling story with your packaging
  • Dramatically reduce wasted spending and get your products on retailer's shelves faster
  • Determine your best packaging option- The history of flexible packaging
  • Ask the right questions — the ABC’s of packaging
  • Navigate the current challenges with compostable and flexible packaging market/supply chain
  • Turn your flexible packaging into a profit center
  • Use compostable packaging to align with and amplify your mission and be a beacon for social change


“There is no specific training in the natural industry
that addresses the common challenges most brands face,
including at any of the business schools, seminars, incubators or accelerators.”

“While there are many well-meaning individuals with advice, the sad truth is
more than 80% of start-up brands in our industry fail within their first year.”

I am committed to changing this.

Shoppers can’t buy your products if they cannot find them. The focus of this, and all my content, is to help you get your products onto more retailers shelves and into the hands of more shoppers - empowering brands and raising the bar.

Your packaging is the first impressions consumers make of your brand - make it a good one!

Your packaging includes your branding, information about the product contained within, and your brand messaging. It needs to include your unwavering promise of quality. This is where you build trust.

What do you want shoppers first impression of your brand to be? Does your physical packaging accurately reflect your brands messaging? Would you like to learn how be able to get your new products on store shelves quicker and how to drive sales BECAUSE of your packaging choice?


  • Lifetime access to this course so that you can review it anytime
  • Exclusive access to our private course community group on Facebook (by invitation only)


  • A free 30-minute phone consultation to ask me anything ($150.00 value)
  • Exclusive future course bundle discounts and bonus material ($500.00 value)

Listen to this short podcast episode below…

The Brand Secrets and Strategies podcast is an audio natural products accelerator for food startups, entrepreneurs, emerging health-focused brands and retailers. It’s radically different and raising the bar in our industry. We rise by lifting others. I remain passionate about our industry, mission-based brands, making a healthier way of life more accessible and raising the bar.

In addition to sharing my 25 years of experience, well known industry thought leaders, CEO’s and Founders of successful industry organizations and brands candidly share their insider secrets and advice with you. Learn actionable insights and strategic solutions to grow your brand, avoid the pitfalls and save valuable time and money.

“Listening to a half a dozen of your podcasts with the breadth of them being as many as they are, you can listen to half of those and get an MBA in entrepreneurship”

-Scott Jensen, CEO of Rhythm Superfood and Stubbs Legendary BBQ Sauce

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Please share this information with your team, colleagues,

or anyone you feel might also benefit from this free course.

See you inside!






Your Instructor

Kelly Williams is a recognized thought leader in the flexible packaging industry with 25 years of technical and commercial development experience ranging from manufacturing unsustainable plastics to the adhesives and coatings used to make packaging to being a key champion in the emergence of digital printing, and, for the last few years, Kelly has been an active industry change-agent for the growth of Earth-DigestibleTMpackaging. Kelly is currently the Sustainability Strategist for Futamura’s NatureFlex brand of compostable packaging films that serves as an agnostic resource to brands, retailers, and packaging manufacturers to support them on their sustainability journeys.

Your Instructor

Daniel Lohman, CPSA
Daniel Lohman, CPSA

Dan Lohman is a Strategic Advisor in the CPG and Organic Industry. His company, Brand Secrets and Strategies (Category Management Solutions) provides innovative ideas, actionable insights and strategic solutions for companies interested in gaining a significant competitive advantage. Dan is known for his unique ability to assist companies in expanding their retail distribution and improving merchandising.

With over 25 years in the industry, Dan's extensive knowledge and expertise reaches far beyond traditional category management and has earned him recognition throughout the industry as an expert, speaker, trainer and thought leader. This Category Management expert is passionate about mission-based brands, making a healthier way of life more accessible, empowering brands and raising the bar in our industry.

His popular Brand Secrets and Strategies articles, podcast and courses teach brands what retailers REALLY want, how to get their product on the shelf and how to save valuable time and money.

The Brand Secrets and Strategies podcast is an audio natural products accelerator for food startups, entrepreneurs and emerging health-focused brands and retailers. It’s radically different and raising the bar in our industry. In addition to sharing his CPG experience, Dan talks with well-known thought leaders, CEOs and Founders of successful industry organizations and brands who candidly share insider secrets and their advise with you.

As a top contributor to the leading trade publications, Dan has more than 300 published articles to his name. As a trusted and respected member of the natural community, he is successfully leveling the playing field between conventional and natural.

Because giving back and helping healthy brands succeed is so important to him, Dan offers many free resources to our community. He has chosen to make his Turnkey Sales Story Strategies course available to brands at no charge for a limited time.

His weekly newsletter, educational podcast and training courses are revolutionizing the industry and have become an invaluable resource for brands and retailers seeking to grow sales.

To learn more or connect with Dan, visit or email

Frequently Asked Questions

When does the course start and finish?
All of my courses are self paced. The course starts now and never ends! You decide when you start and when you finish.
How long do I have access to the course?
You will have lifetime access to the course.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.
How long is the course?
While it's best to go through all modules in one week, you can complete it in one day. To get the most from the course, it's advisable that your team go through the course to achieve maximum benefit. Each module has one easy to digest strategy that you can instantly adopt and make your own - one that you can use to grow sustainable sales and compete more effectively. Remember that the goal is to get your product onto more retailer's shelves and into the hands of more shoppers.
Where can I receive help and support?
Join our private Facebook group. Here is where you can ask questions, engage with our community, and share resources. You can also reach me via email at
Where can I find other courses like this?
Building a brand in retail is challenging. Wouldn’t it be great if you just had a roadmap? In response to your feedback and requests for training on specific pain points, I am releasing a series of courses addressing one key topic at a time to guide you, and help you avoid the pitfalls. Click here to learn more about and enroll in these online mini courses specifically designed to solve your most pressing challenges and questions, help grow sales and save you valuable time and money: It’s your roadmap to success
Where can I find other free resources?
Look for my weekly newsletter, including my "Tip Of The Week" in your inbox. If you haven't already, head over to my Start Here page and subscribe. Other helpful resources include reading my articles and listening to my Brand Secrets and Strategies podcasts which can be found on While you're there, make sure to also check out the Resources tab. Here you will find many free downloads and tools to grow your brand and save you valuable time and money!

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