Effective Broker Management
Brokers are your external sales team. Leverage them to drive profitable sales growth while remaining captain of your ship
I teach natural brands how to save time and money with proven strategies to grow sustainable sales and profits
COURSE REGISTRATION INCLUDES A FREE 30-MINUTE CONSULT!
I’ve been getting a lot of questions from big and small brands across all channels about ways to more effectively manage their brokers. This includes being invited to personally work with brands at their national sales meetings and with their senior management teams, etc. I’ve also been asked by the Category Management Association to host a webinar on this important topic. Each presentation has been extremely well received with brands wanting more. That exclusive, previously unavailable content is now included in the bonus section.
For those reasons, I’ve decided to put together a course to share some of the insights I’ve been presenting. In this course, I strive to answer and address your most pressing bottlenecks. In this course I share some of the content I've shared in person with my clients, both small and large ($200MM+) brands across all channels.
This course will be an in-depth, deep-dive into leveraging your relationship with brokers to increase sales, distribution, merchandising effectiveness, and much much more. Please let me know what you would like for me to include in this course.
This course is not a mini-course. It will go well beyond the content and insights shared in my SIMPLE SOLUTIONS TO MAXIMIZE BROKER EFFECTIVENESS mini-course. This course is for any brand wanting to get their products onto more store shelves and into the hands of more shoppers.
This is an introductory price.
The price of this course will increase as I add more content.
That content will be free to all students already enrolled.
This course is not included in the Golden Ticket Bundle
In this Masterclass
YOU WILL LEARN
1. The pros and cons of working with a broker or agency
Most brands have a love hate relationship with their brokers. This is due primarily to poor communication and unrealistic expectations. Learn what you need to know to get a high ROI from your broker
2. Why you need to OWN your brand strategy and not farm it out
Brands should NEVER farm out their go-to-market strategy. You put all your creativity, passion, and love into creating a product that is going to change the world. Your go-to-market strategy should be every bit as creative. Brokers tend to use cookie cutter strategies - the same strategies they use for all brand they represent. Learn how this can impact your brands and why this matters
3. How to maximize sales with a broker or agency
A broker is an extension of your brand. They are your external sales team. They can be a tremendous resource when managed correctly. Learn strategies to drive sales while holding them accountable
4. My favorite strategies for maximizing broker effectiveness
What gets measured gets done! Having the right tools and strategies to guarantee effective retail execution is your key to success
5. How to improve your brand's value to retailers and investors
The valuation of your brand determines the terms you use to negotiate with investors. A better valuation opens your brand to more strategic investors and greater opportunities
6. How to level the playing field between you and your most sophisticated competitor
Leveraging True Category Management with your broker team can be the great equalizer between brands of all sizes. It can give you a significant and sustainable competitive advantage. Learn how to explode sales and profits with strategies other brands overlook
7. And much more, ...
This is a Must Attend If...
- You’re feeling STUCK in your business and you need a roadmap to success
- You question the advice and strategy of your advisor, broker, agency, etc
- You want a blueprint to what’s working RIGHT NOW instead of second guessing whether or not the strategies you’ve been trying are actually going to work
- You are tired of feeling like an ATM and no longer want to be a perpetual fund raiser
- You are having a hard time getting distribution and shelf placement
- You are confused and overwhelmed looking for direction and guidance
- You have an idea but don’t know where to begin or how to launch
- You are frustrated that retailers overlook and ignore your brand
- You are tired of being pushed around by big brands
- Your shoppers complain that they cannot find your products where they shop
- Your promotions fall flat and feel like a waste of money
- You feel like the deck is stacked against you
- You want to save time and money and avoid the top challenges and pitfalls most brands face
- You’ve been trying to grow sales and get more shoppers but you haven’t gained any traction
OVER 80% OF NATURAL BRANDS
FAIL WITHIN THE FIRST YEAR
I AM COMMITTED TO CHANGING THIS
WHAT'S INCLUDED IN THIS COURSE?
HERE IS WHAT YOU WILL RECEIVE
AND WHAT YOU WILL LEARN:
In this self-paced course, you will receive access to several informative podcasts with top industry leaders, CEOs and founders of successful brands who candidly share insider secrets in addition to the following easy to follow video lessons:
WHY THIS MATTERS
“There is no specific training in the natural industry
that addresses the common challenges most brands face,
including at any of the business schools, seminars, incubators or accelerators.”
“While there are many well-meaning individuals with advice, the sad truth is
more than 80% of start-up brands in our industry fail within their first year.”
I am committed to changing this.
Shoppers can’t buy your products if they cannot find them. The focus of this, and all my content, is to help you get your products onto more retailers shelves and into the hands of more shoppers - empowering brands and raising the bar.
We’ve all heard the expression that a picture is worth a 1000 words. Pictures and stories that resonate with us leave a lasting impression far more impactful than facts and figures. This is the primary element in building trust with shoppers. Most shoppers search first for their favorite brand.The first impression that consumers have of your brand is on a retailer's shelf. You put a lot of energy into branding your packaging - you want it to stand out on a crowded shelf. Your on-shelf brand messaging needs to be consistent across every store. Poor product placement and merchandising are the biggest mistakes most brands make.
COURSE PARTICIPANTS WHO COMPLETE THIS COURSE WILL ALSO RECEIVE
- Lifetime access to this course so that you can review it anytime
- Exclusive access to our private course community group on Facebook (by invitation only)
- A free 30-minute phone consultation to ask me anything ($150.00 value)
- Exclusive future course bundle discounts and bonus material ($500.00 value)
Listen to this short podcast episode below…
Is your brand strategy to run a sprint or a marathon? Knowing the health of your brand will help you gauge your stamina and help you reduce the risk of a heart attack. Healthy brands live longer requiring less capital and giving you more runway to grow sales
The Brand Secrets and Strategies podcast is an audio natural products accelerator for food startups, entrepreneurs, emerging health-focused brands and retailers. It’s radically different and raising the bar in our industry. We rise by lifting others. I remain passionate about our industry, mission-based brands, making a healthier way of life more accessible and raising the bar.
In addition to sharing my 25 years of experience, well known industry thought leaders, CEO’s and Founders of successful industry organizations and brands candidly share their insider secrets and advice with you. Learn actionable insights and strategic solutions to grow your brand, avoid the pitfalls and save valuable time and money.
“Listening to a half a dozen of your podcasts with the breadth of them being as many as they are, you can listen to half of those and get an MBA in entrepreneurship”
-Scott Jensen, CEO of Rhythm Superfood and Stubbs Legendary BBQ Sauce
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Please share this information with your team, colleagues,
or anyone you feel might also benefit from this free course.
See you inside!
Dan Lohman is a Strategic Advisor in the CPG and Organic Industry. His company, Brand Secrets and Strategies (Category Management Solutions) provides innovative ideas, actionable insights and strategic solutions for companies interested in gaining a significant competitive advantage. Dan is known for his unique ability to assist companies in expanding their retail distribution and improving merchandising.
With over 25 years in the industry, Dan's extensive knowledge and expertise reaches far beyond traditional category management and has earned him recognition throughout the industry as an expert, speaker, trainer and thought leader. This Category Management expert is passionate about mission-based brands, making a healthier way of life more accessible, empowering brands and raising the bar in our industry.
His popular Brand Secrets and Strategies articles, podcast and courses teach brands what retailers REALLY want, how to get their product on the shelf and how to save valuable time and money.
The Brand Secrets and Strategies podcast is an audio natural products accelerator for food startups, entrepreneurs and emerging health-focused brands and retailers. It’s radically different and raising the bar in our industry. In addition to sharing his CPG experience, Dan talks with well-known thought leaders, CEOs and Founders of successful industry organizations and brands who candidly share insider secrets and their advise with you.
As a top contributor to the leading trade publications, Dan has more than 300 published articles to his name. As a trusted and respected member of the natural community, he is successfully leveling the playing field between conventional and natural.
Because giving back and helping healthy brands succeed is so important to him, Dan offers many free resources to our community. He has chosen to make his Turnkey Sales Story Strategies course available to brands at no charge for a limited time.
His weekly newsletter, educational podcast and training courses are revolutionizing the industry and have become an invaluable resource for brands and retailers seeking to grow sales.
Frequently Asked Questions
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