Effective Broker Management

Learn how to hold brokers accountable to YOUR strategies to drive profitable sales growth while remaining captain of your ship (brand)

Are you completely happy with your brokers results? Most brands are not. Brands have a love/hate relationship with their brokers (and agencies). They work for you but how often do you feel that your brand is a priority to them? Do you wish you knew how to hold them accountable and leverage them to explode sales?

Results matter! Exactly why you need course.

These are the questions I get from brands of all sizes. You see, I believe that your brand needs to own your strategy in-house and leverage their brokers/agencies to execute it on your behalf? This is the best and the most effective way to maximize sales and profits while giving you a significant and sustainable competitive advantage.

This course is an in-depth, deep-dive into leveraging your relationship with brokers to increase sales, maximize distribution, amplify your merchandising effectiveness, and much much more. This course includes much of the content I share with brands at their national sales meetings.

This course is not a mini-course. It will go well beyond the content and insights shared in my SIMPLE SOLUTIONS TO MAXIMIZE BROKER EFFECTIVENESS mini-course. This course is for any brand wanting to get their products onto more store shelves and into the hands of more shoppers.


This is an introductory price.

The price of this course will increase as I add more content.

That content will be free to all students already enrolled.

This course is not included in the Golden Ticket Bundle

Proven Strategies To Grow Sales And Profits For Your Natural Food Brand

COURSE REGISTRATION INCLUDES A FREE 30-MINUTE CONSULT!

In this Masterclass

YOU WILL LEARN


1. The pros and cons of working with a broker or agency

Most brands have a love hate relationship with their brokers. This is due primarily to poor communication and unrealistic expectations. Learn what you need to know to get a high ROI from your broker

2. Why you need to OWN your brand strategy and not farm it out

Brands should NEVER farm out their go-to-market strategy. You put all your creativity, passion, and love into creating a product that is going to change the world. Your go-to-market strategy should be every bit as creative. Brokers tend to use cookie cutter strategies - the same strategies they use for all brand they represent. Learn how this can impact your brands and why this matters

3. How to maximize sales with a broker or agency

A broker is an extension of your brand. They are your external sales team. They can be a tremendous resource when managed correctly. Learn strategies to drive sales while holding them accountable

4. My favorite strategies for maximizing broker effectiveness

What gets measured gets done! Having the right tools and strategies to guarantee effective retail execution is your key to success

5. How to improve your brand's value to retailers and investors

The valuation of your brand determines the terms you use to negotiate with investors. A better valuation opens your brand to more strategic investors and greater opportunities

6. How to level the playing field between you and your most sophisticated competitor

Leveraging True Category Management with your broker team can be the great equalizer between brands of all sizes. It can give you a significant and sustainable competitive advantage. Learn how to explode sales and profits with strategies other brands overlook

7. And much more, ...

See Course Curriculum Below

This is a Must Attend If...

  • You’re feeling STUCK in your business and you need a roadmap to success
  • You question the advice and strategy of your advisor, broker, agency, etc
  • You want a blueprint to what’s working RIGHT NOW instead of second guessing whether or not the strategies you’ve been trying are actually going to work
  • You are tired of feeling like an ATM and no longer want to be a perpetual fund raiser
  • You are having a hard time getting distribution and shelf placement
  • You are confused and overwhelmed looking for direction and guidance
  • You have an idea but don’t know where to begin or how to launch
  • You are frustrated that retailers overlook and ignore your brand
  • You are tired of being pushed around by big brands
  • Your shoppers complain that they cannot find your products where they shop
  • Your promotions fall flat and feel like a waste of money
  • You feel like the deck is stacked against you
  • You want to save time and money and avoid the top challenges and pitfalls most brands face
  • You’ve been trying to grow sales and get more shoppers but you haven’t gained any traction

OVER 80% OF NATURAL BRANDS

FAIL WITHIN THE FIRST YEAR

I AM COMMITTED TO CHANGING THIS

Which of these brands are you?

Gain a competitive advantage with advanced strategies other brands overlook


WHAT'S INCLUDED IN THIS COURSE?

HERE IS WHAT YOU WILL RECEIVE

AND WHAT YOU WILL LEARN:


In this self-paced course, you will receive access to several informative podcasts with top industry leaders, CEOs and founders of successful brands who candidly share insider secrets in addition to the following easy to follow video lessons:

WHY THIS MATTERS

“There is no specific training in the natural industry
that addresses the common challenges most brands face,
including at any of the business schools, seminars, incubators or accelerators.”
“While there are many well-meaning individuals with advice, the sad truth is
more than 80% of start-up brands in our industry fail within their first year.”
I am committed to changing this.

Shoppers can’t buy your products if they cannot find them. The focus of this, and all my content, is to help you get your products onto more retailers shelves and into the hands of more shoppers - empowering brands and raising the bar.

We’ve all heard the expression that a picture is worth a 1000 words. Pictures and stories that resonate with us leave a lasting impression far more impactful than facts and figures. This is the primary element in building trust with shoppers. Most shoppers search first for their favorite brand.

The first impression that consumers have of your brand is on a retailer's shelf. You put a lot of energy into branding your packaging - you want it to stand out on a crowded shelf. Your on-shelf brand messaging needs to be consistent across every store. Poor product placement and merchandising are the biggest mistakes most brands make.

COURSE PARTICIPANTS WHO COMPLETE THIS COURSE WILL ALSO RECEIVE

  • Lifetime access to this course so that you can review it anytime
  • Exclusive access to our private course community group on Facebook (by invitation only)


BONUSES

  • A free 30-minute phone consultation to ask me anything ($150.00 value)
  • Exclusive future course bundle discounts and bonus material ($500.00 value)

Get started now!



Please share this information with your team, colleagues,

or anyone you feel might also benefit from this free course.

See you inside!

Your Instructor


Daniel Lohman, CPSA
Daniel Lohman, CPSA

Hello, I’m Dan Lohman.

I teach brand owners, entrepreneurs, founders, and their teams how to save time and money with proven strategies to grow sustainable sales and profits. Empowering Brands | Raising The Bar.

You will learn how to get your products onto more store shelves and into the hands of more shoppers, including online.

I created this course to address the challenges and frustrations from the brands I speak to at industry events like Expo West, keynote and featured talks, on my popular Brand Secrets And Strategies podcast and YouTube Channel, replies to my weekly brand-building newsletter, and more.

This is even more relevant given what’s going on in the world today regarding the virus, the lockdowns, and the dramatic impact to our natural community.

Brand Secrets And Strategies Podcast

Here are some facts I want you to consider:

  1. People still need to eat.
  2. The best defense against any virus is a healthy diet and lifestyle!
  3. Shoppers want to feel good about the products they buy, products that align with their values.

Your customers need you & your products now more than ever!

Let’s make it easy for them to find and buy your products!

In these uncertain times, the best thing I can do is help you level the playing field against big brands, give you more runway from your available resources, and support you with answers to your most pressing questions along with a connected community. You are not alone!

CPSA LogoCPSA Skill chart

I’m an expert on trade marketing and category management, the first person certified at the highest level of category management proficiency - a Certified Professional Strategic Advisor (CPSA). I’ve created several revolutionary tools for my clients and former employers in addition to training brands of all sizes from pre-revenue to multi-billion dollars in sales.

These are the strategies I share on my podcast, YouTube channel, webinars, on stages, and throughout all my content.

You can see the course curriculum below. I am continuing to add content to address your specific bottlenecks and the things that keep you up at night.

PRESENTED BY DANIEL LOHMAN, CPSA

ORGANIC AND CPG STRATEGIC ADVISOR

As featured in Daniel Lohman

SEND YOUR PODCAST, SPONSOR, TRAINER & SPEAKER INQUIRIES TO: [email protected]

BrandSecretsAndStrategies.COM

Listen to this short podcast episode below…

Is your brand strategy to run a sprint or a marathon? Knowing the health of your brand will help you gain a significant competitive advantage. Healthy brands live longer requiring less capital and give you more runway to grow sustainable sales.

Retail Solved! Proven strategies to get your brand onto more store shelves and into the hands of more shoppers. Scale & grow your natural foods’ brand with confidence with profitable actionable insights validated by industry experts, CEOs, Founders, and Thought Leaders who candidly and openly share their brand-building and brand strategy advice to grow your food business.

Be inspired by the healthy brands you see at the Natural Products Expo’s, Expo West, The Fancy Food shows, The Whole Foods Market, and other natural grocery stores. Want more sales? Tired of feeling like an ATM Machine? You’re not alone! Learn actionable tips and insights, as well as guerrilla marketing strategies your competitors don’t know or overlook to explode your sales and profits.

The Brand Secrets and Strategies podcast is an audio natural products accelerator/incubator for all food and beverage brands, real food brands, food startups, emerging brands, health-focused brands, and natural retailers. It teaches food entrepreneurs proven strategies to grow sales and profits that work across all categories and channels, including online, so that you can level the playing field with big brands and stand out on the crowded shelf. Your Brand Secrets And Strategies podcast host and brand strategist is Daniel Lohman. Hit subscribe and get ready to take your natural foods brand to the next level and beyond.
Empowering Brands | Raising The Bar. C-Suite Radio

“Dan has keen insights into both the plant based and natural foods markets, derived from a lifetime of experience. He brings a unique understanding of what makes brands tick and how they can take advantage of undeveloped trends and is great interviewer!”

– Seth Tibbott, Founder And Chairman, Tofurky

_____

“Listening to a half a dozen of your podcasts with the breadth of them being as many as they are, you can listen to half of those and get an MBA in entrepreneurship”

– Scott Jensen, CEO of Rhythm Superfood and Stubbs Legendary BBQ Sauce

_____

“Dan and I talk about what retailers and shoppers really want, how to get your brand on the shelf, market changes, insights, trends, small brands and the future of the CPG industry!” “Always a great time and discussion with Dan!!!! One of the smartest most intuitive natural food leaders in the industry – thanks for having me on!”

– Phil Lempert, CEO Consumer Insight, The Lempert Report, SupermarketGuru, Forbes.com, Spoon Guru, host USFRA’s Farm Food Facts podcast

_____

“Scaling mission-based brands takes a specific playbook. Brand Secrets And Strategies podcast sheds light on getting to shelf … it’s working for HonestTea and BeyondMeat”

– Seth Goldman, Honest Tea and Beyond Meat

____

“Awesome to see BMC Black Belts Michael Sansolo and Dan Lohman in such a great conversation about the importance of remaining relevant at retail and with shoppers”

Bill Bishop, Chief Architect, Brick Meets Click and Williard Bishop Consulting

____

“Daniel is the foremost expert in brand building in today’s marketplace. Daniel’s common sense approach to helping all companies from small to large become successful in a sound process. Daniel provides passion and intelligence to ensure your success in every retail format. Daniel provides sound strategies to guide your brand for increasing, profitable sales. I’ve been a follower of Daniel’s for years, I feel his process makes sense in today’s competitive business environment.”

Michael J. O’Donnell, The Belmullet Food and Beverage Group, LLC


Frequently Asked Questions


When does the course start and finish?
All of my courses are self paced. The course starts now and never ends! You decide when you start and when you finish.
How long do I have access to the course?
You will have lifetime access to the course.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.
How long is the course?
While it's best to go through all modules in one week, you can complete it in one day. To get the most from the course, it's advisable that your team go through the course to achieve maximum benefit. Each module has one easy to digest strategy that you can instantly adopt and make your own - one that you can use to grow sustainable sales and compete more effectively. Remember that the goal is to get your product onto more retailer's shelves and into the hands of more shoppers.
Where can I receive help and support?
Join our private Facebook group. Here is where you can ask questions, engage with our community, and share resources. You can also reach me via email at [email protected]
Where can I find other courses like this?
Building a brand in retail is challenging. Wouldn’t it be great if you just had a roadmap? In response to your feedback and requests for training on specific pain points, I am releasing a series of courses addressing one key topic at a time to guide you, and help you avoid the pitfalls. Click here to learn more about and enroll in these online mini-courses specifically designed to solve your most pressing challenges and questions, help grow sales and save you valuable time and money: www.cms4cpg.com/courses. It’s your roadmap to success
Where can I find other free resources?
Look for my weekly newsletter, including my "Tip Of The Week" in your inbox. If you haven't already, head over to my Start Here page and subscribe. Other helpful resources include reading my articles and listening to my Brand Secrets and Strategies podcasts which can be found on www.BrandSecretsandStrategies.com. While you're there, make sure to also check out the Resources tab. Here you will find many free downloads and tools to grow your brand and save you valuable time and money!

Get started now!



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