MAXIMIZE SALES WITH THE RIGHT PRODUCT ASSORTMENT

Ensure shoppers can easily find your brand on a crowded shelf. Effective strategies to increase shoppers & drive sales

What's In This Course For You? (WATCH THIS VIDEO)

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READY TO LEARN HOW TO MAXIMIZE SALES WITH THE RIGHT PRODUCT ASSORTMENT?

This mini course gives brands the roadmap to get your products onto more retailers shelves and into the hands of more shoppers. By following these insider secrets and strategies, you will gain the respect and trust of retailers.

This is the strategy I developed years ago that allowed me to take a leadership role in my category opening up the door to incremental and preferential merchandising and distribution which equated to dramatically higher sales and more shoppers.

Packed with little known secrets, actionable insights and strategic solutions, it provides the basic building blocks required for a solid foundation to support sustainable growth.

WHAT'S INCLUDED IN THIS COURSE?

HERE IS WHAT YOU WILL RECEIVE

AND WHAT YOU WILL LEARN:


In this self-paced course, you will receive access to several informative podcasts with top industry leaders, CEOs and founders of successful brands who candidly share insider secrets in addition to the following easy to follow video lessons:

LEARN HOW TO:

  • Look at the category from the customer's perception
  • Help retailers use their product assortment to communicate their values and what makes them unique in their market
  • Identify what factors to consider when analyzing a category's product assortment
  • Go beyond canned topline reports
  • Avoid the pitfalls of disappointing customers and missing sales from relying on the Pareto curve
  • Determine which product assortment strategies drive sales
  • Tell the difference between a standard ranking report and my custom efficient assortment report and why this matters
  • Know the importance of looking beyond the retailer when identifying the right assortment for your category
  • Identify replacements for items that are not driving sales
  • Tell a compelling story with data

WHY THIS MATTERS

“There is no specific training in the natural industry
that addresses the common challenges most brands face,
including at any of the business schools, seminars, incubators or accelerators.”

“While there are many well-meaning individuals with advice, the sad truth is
more than 80% of start-up brands in our industry fail within their first year.”

I am committed to changing this.

Retailer shelf space is limited. For every item you and your competitors add to a category it requires that one item be discontinued. Do you trust your competitors or the retailer to manage your brands distribution and merchandising? You shouldn’t!

Helping retailers manage their categories product assortment is a frequently overlooked strategy for brands. It can provide you with tremendous dividends helping you stand out as a leader in your category. Retailers can not possibly be experts on every item they sell and in every category, THEY NEED YOUR HELP! Partnering with retailers to help them efficiently management their product assortments can give you a sustainable and substantial competitive advantage.

This is where I saw most of my wins throughout my career. The result was incremental merchandising and promotional opportunities, additional distribution, reduced slotting and menu fees, and greater control over how and where your brand is positioned on their shelves. I was the first brand retailers called when they needed help growing sales and increasing shopper foot traffic.

This simple creative strategy can do the same for you and your brand. It can help you get your products onto more retailers shelves and into the hands of more shoppers saving your valuable time and money.

COURSE PARTICIPANTS WHO COMPLETE THIS COURSE WILL ALSO RECEIVE

  • Lifetime access to this course so that you can review it anytime
  • Exclusive access to our private course community group on Facebook (by invitation only)


BONUSES

  • A free 30-minute phone consultation to ask me anything ($150.00 value)
  • Exclusive future course bundle discounts and bonus material ($500.00 value)

Listen to this short podcast episode below…



The Brand Secrets and Strategies podcast is an audio natural products accelerator for food startups, entrepreneurs, emerging health-focused brands and retailers. It’s radically different and raising the bar in our industry. We rise by lifting others. I remain passionate about our industry, mission-based brands, making a healthier way of life more accessible and raising the bar.

In addition to sharing my 25 years of experience, well known industry thought leaders, CEO’s and Founders of successful industry organizations and brands candidly share their insider secrets and advice with you. Learn actionable insights and strategic solutions to grow your brand, avoid the pitfalls and save valuable time and money.

“Listening to a half a dozen of your podcasts with the breadth of them being as many as they are, you can listen to half of those and get an MBA in entrepreneurship”

-Scott Jensen, CEO of Rhythm Superfood and Stubbs Legendary BBQ Sauce

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Please share this information with your team, colleagues,

or anyone you feel might also benefit from this free course.

See you inside!

PRESENTED BY DANIEL LOHMAN, CPSA

ORGANIC AND CPG STRATEGIC ADVISOR


SEND YOUR PODCAST, SPONSOR, TRAINER & SPEAKER INQUIRIES TO:

DAN@CMS4CPG.COM

WWW.BRANDSECRETSANDSTRATEGIES.COM

Your Instructor


Daniel Lohman, CPSA
Daniel Lohman, CPSA

Dan Lohman is a Strategic Advisor in the CPG and Organic Industry. His company, Brand Secrets and Strategies (Category Management Solutions) provides innovative ideas, actionable insights and strategic solutions for companies interested in gaining a significant competitive advantage. Dan is known for his unique ability to assist companies in expanding their retail distribution and improving merchandising.

With over 25 years in the industry, Dan's extensive knowledge and expertise reaches far beyond traditional category management and has earned him recognition throughout the industry as an expert, speaker, trainer and thought leader. This Category Management expert is passionate about mission-based brands, making a healthier way of life more accessible, empowering brands and raising the bar in our industry.

His popular Brand Secrets and Strategies articles, podcast and courses teach brands what retailers REALLY want, how to get their product on the shelf and how to save valuable time and money.

The Brand Secrets and Strategies podcast is an audio natural products accelerator for food startups, entrepreneurs and emerging health-focused brands and retailers. It’s radically different and raising the bar in our industry. In addition to sharing his CPG experience, Dan talks with well-known thought leaders, CEOs and Founders of successful industry organizations and brands who candidly share insider secrets and their advise with you.

As a top contributor to the leading trade publications, Dan has more than 300 published articles to his name. As a trusted and respected member of the natural community, he is successfully leveling the playing field between conventional and natural.

Because giving back and helping healthy brands succeed is so important to him, Dan offers many free resources to our community. He has chosen to make his Turnkey Sales Story Strategies course available to brands at no charge for a limited time.

His weekly newsletter, educational podcast and training courses are revolutionizing the industry and have become an invaluable resource for brands and retailers seeking to grow sales.

To learn more or connect with Dan, visit BrandSecretsandStrategies.com or email dan@cms4cpg.com.


Frequently Asked Questions


When does the course start and finish?
All of my courses are self paced. The course starts now and never ends! You decide when you start and when you finish.
How long do I have access to the course?
You will have lifetime access to the course.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.
How long is the course?
While it's best to go through all modules in one week, you can complete it in one day. To get the most from the course, it's advisable that your team go through the course to achieve maximum benefit. Each module has one easy to digest strategy that you can instantly adopt and make your own - one that you can use to grow sustainable sales and compete more effectively. Remember that the goal is to get your product onto more retailer's shelves and into the hands of more shoppers.
Where can I receive help and support?
Join our private Facebook group. Here is where you can ask questions, engage with our community, and share resources. You can also reach me via email at Dan@CMS4CPG.com.
Where can I find other courses like this?
Building a brand in retail is challenging. Wouldn’t it be great if you just had a roadmap? In response to your feedback and requests for training on specific pain points, I am releasing a series of courses addressing one key topic at a time to guide you, and help you avoid the pitfalls. Click here to learn more about and enroll in these online mini courses specifically designed to solve your most pressing challenges and questions, help grow sales and save you valuable time and money: www.cms4cpg.com/courses. It’s your roadmap to success
Where can I find other free resources?
Look for my weekly newsletter, including my "Tip Of The Week" in your inbox. If you haven't already, head over to my Start Here page and subscribe. Other helpful resources include reading my articles and listening to my Brand Secrets and Strategies podcasts which can be found on www.BrandSecretsandStrategies.com. While you're there, make sure to also check out the Resources tab. Here you will find many free downloads and tools to grow your brand and save you valuable time and money!

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