MAXIMIZE SALES WITH THE RIGHT PRODUCT ASSORTMENT
Ensure that shoppers can easily find your brand on a crowded shelf. Effective strategies to increase shopper engagement and drive sales.
Every new item a retailer adds to a category requires that one item be discontinued. Do you want to trust the fait and the future of your brand to anyone BUT you? The simple strategies taught in this course will keep you from being at the mercy of others including your competitors. It can also help position you as a trusted and valued partner to your retailers which could open new doors to incremental opportunities.
Proven Strategies To Grow Sales And Profits For Your Natural Food Brand
COURSE REGISTRATION INCLUDES A FREE 30-MINUTE CONSULT!
In This Masterclass
YOU WILL LEARN
1. How to maximize sales with the right product assortment
Shoppers have literally unlimited choices when it comes where they shop. Help your retail partners gain a competitive advantage in a cutthroat industry - why this matters and how this can help you explode sales
2. How to avoid a competitor's new item discontinuing your brand
Do you want anyone BUT you to manage your distribution? Every new product added to a category requires that one be discontinued. Guide retailers to grow sustainable sales with the right product assortment that includes your brand
3. How to convert occasional customers to loyal shoppers
Help your retail partners avoid the pitfalls of disappointing customers and “inviting" them to shop their competition. Retailers need your help! This begins with giving shoppers what they want including the products they want - your brand
4. Why the Pareto Curve is the worst tool for managing category growth
Most brands and retailers rely heavily on the 80/20 rule for managing product assortments BUT this frequently overlooks important growth drivers and brands like yours. Learn why this matters and how to avoid allowing someone else to determine your brands fate
See Course Curriculum Below
This is a Must Attend If...
- You want a blueprint to what’s working RIGHT NOW instead of second guessing whether or not the strategies you’ve been trying are actually going to work
- You’ve been trying to grow sales and get more shoppers but you haven’t gained any traction
- You’re feeling STUCK in your business and you need a roadmap to success
- You feel like the deck is stacked against you
- You are tired of being pushed around by big brands
- You are having a hard time getting distribution and shelf placement
- Your shoppers complain that they cannot find your products where they shop
- You are confused and overwhelmed looking for direction and guidance
- You are frustrated that retailers overlook and ignore your brand
- You question the advice and strategy of your advisor, broker, agency, etc
- You are tired of feeling like an ATM and no longer want to be a perpetual fund raiser
- You want to save time and money and avoid the top challenges and pitfalls most brands face
OVER 80% OF NATURAL BRANDS
FAIL WITHIN THE FIRST YEAR
I AM COMMITTED TO CHANGING THIS
Get started now!
WHAT'S INCLUDED IN THIS COURSE?
HERE IS WHAT YOU WILL RECEIVE
AND WHAT YOU WILL LEARN:
In this self-paced course, you will receive access to several informative podcasts with top industry leaders, CEOs and founders of successful brands who candidly share insider secrets in addition to the following easy to follow video lessons:
WHY THIS MATTERS
that addresses the common challenges most brands face,
including at any of the business schools, seminars, incubators or accelerators.”
“While there are many well-meaning individuals with advice, the sad truth is
more than 80% of start-up brands in our industry fail within their first year.”
I am committed to changing this.
COURSE PARTICIPANTS WHO COMPLETE THIS COURSE WILL ALSO RECEIVE
- Lifetime access to this course so that you can review it anytime
- Exclusive access to our private course community group on Facebook (by invitation only)
- A free 30-minute phone consultation to ask me anything ($150.00 value)
- Exclusive future course bundle discounts and bonus material ($500.00 value)
Listen to this short podcast episode below…
Every new item introduction requires that one item be discontinued. You have a simple choice, either manage your distribution and merchandising or trust it to anyone but you. Don’t make the fatal mistake of entrusting your brand's future to your competitor
The Brand Secrets and Strategies podcast is an audio natural products accelerator for food startups, entrepreneurs, emerging health-focused brands and retailers. It’s radically different and raising the bar in our industry. We rise by lifting others. I remain passionate about our industry, mission-based brands, making a healthier way of life more accessible and raising the bar.
In addition to sharing my 25 years of experience, well known industry thought leaders, CEO’s and Founders of successful industry organizations and brands candidly share their insider secrets and advice with you. Learn actionable insights and strategic solutions to grow your brand, avoid the pitfalls and save valuable time and money.
“Listening to a half a dozen of your podcasts with the breadth of them being as many as they are, you can listen to half of those and get an MBA in entrepreneurship”
-Scott Jensen, CEO of Rhythm Superfood and Stubbs Legendary BBQ Sauce
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Please share this information with your team, colleagues,
or anyone you feel might also benefit from this free course.
See you inside!
Dan Lohman is a Strategic Advisor in the CPG and Organic Industry. His company, Brand Secrets and Strategies (Category Management Solutions) provides proven strategies to grow sales and profits for your natural food brand. Dan is known for his unique ability to assist companies in expanding their retail distribution and improving merchandising.
With over 25 years in the industry, Dan's extensive knowledge and expertise reaches far beyond traditional category management and has earned him recognition throughout the industry as an expert, speaker, trainer and thought leader. This Category Management expert is passionate about mission-based brands, making a healthier way of life more accessible, empowering brands and raising the bar in our industry.
His popular Brand Secrets and Strategies articles, podcast, YouTube channel, and courses teach brands what retailers REALLY want, how to get their product on the shelf and into the hands of more shoppers saving valuable time and money.
The Brand Secrets and Strategies podcast is an audio natural products accelerator for food startups, entrepreneurs and emerging health-focused brands and retailers. It’s radically different and raising the bar in our industry. In addition to sharing his CPG experience, Dan talks with well-known thought leaders, CEOs and Founders of successful industry organizations and brands who candidly validate these strategies while sharing insider secrets and their advise with you.
As a top contributor to the leading trade publications, Dan has more than 400 published articles to his name. As a trusted and respected member of the natural community, he is successfully leveling the playing field between conventional and natural.
His weekly newsletter, educational podcast and training courses are revolutionizing the industry and have become an invaluable resource for brands and retailers seeking to grow sales and profits.
Frequently Asked Questions
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