MERCHANDISING CHECKLIST TO GROW SALES & LOYALTY
Real shopper loyalty is earned not embossed on plastic cards. Real loyalty converts casual customers into brand ambassadors
I teach natural brands how to save time and money with proven strategies to grow sustainable sales and profits
COURSE REGISTRATION INCLUDES A FREE 30-MINUTE CONSULT!
In This Masterclass
YOU WILL LEARN
1. How to make it easy for customers to find your brand
Hint: There is a better way to make it easy for shoppers to buy your products! Customers hate shopping trips that feel like scavenger hunts
2. Strategies to grow sales with proper shelf placement
Don’t leave your merchandising to anyone BUT you. Retailers cannot possibly be experts on every shopper and on every item in their store. They need your help
3. Essential on-shelf merchandising strategies your competitors overlook
Shoppers are constantly judging you. Your merchandising is a reflection of your brand. Inconsistent, hard to find, and poorly merchandised products reduce sales and increase shopper confusion and frustration
4. How to convert occasional customers to loyal shoppers
Help your retail partner avoid the pitfalls of disappointing customers and “inviting" them to shop their competition. Retailers need your help! This begins with giving shoppers what they want including the products they want
5. My favorite strategies for maximizing broker effectiveness
What gets measured gets done! Having the right tools and strategies to guarantee effective retail execution is your key to success
This is a Must Attend If...
- Your shoppers complain that they cannot find your products where they shop
- You are tired of being pushed around by big brands
- You are frustrated that retailers overlook and ignore your brand
- You are confused and overwhelmed looking for direction and guidance
- You’re feeling STUCK in your business and you need a roadmap to success
- You are tired of feeling like an ATM and no longer want to be a perpetual fund raiser
- You have an idea but don’t know where to begin or how to launch
- You are having a hard time getting distribution and shelf placement
- You question the advice and strategy of your advisor, broker, agency, etc
- You feel like the deck is stacked against you
- You want to save time and money and avoid the top challenges and pitfalls most brands face
- You want a blueprint to what’s working RIGHT NOW instead of second guessing whether or not the strategies you’ve been trying are actually going to work
- You’ve been trying to grow sales and get more shoppers but you haven’t gained any traction
OVER 80% OF NATURAL BRANDS
FAIL WITHIN THE FIRST YEAR
I AM COMMITTED TO CHANGING THIS
Get started now!
WHAT'S INCLUDED IN THIS COURSE?
HERE IS WHAT YOU WILL RECEIVE
AND WHAT YOU WILL LEARN:
In this self-paced course, you will receive access to several informative podcasts with top industry leaders, CEOs and founders of successful brands who candidly share insider secrets in addition to the following easy to follow video lessons:
WHY THIS MATTERS
“There is no specific training in the natural industry
that addresses the common challenges most brands face,
including at any of the business schools, seminars, incubators or accelerators.”
“While there are many well-meaning individuals with advice, the sad truth is
more than 80% of start-up brands in our industry fail within their first year.”
I am committed to changing this.
Shoppers can’t buy your products if they cannot find them. The focus of this, and all my content, is to help you get your products onto more retailers shelves and into the hands of more shoppers - empowering brands and raising the bar.
We’ve all heard the expression that a picture is worth a 1000 words. Pictures and stories that resonate with us leave a lasting impression far more impactful than facts and figures. This is the primary element in building trust with shoppers. Most shoppers search first for their favorite brand.
The first impression that consumers have of your brand is on a retailer's shelf. You put a lot of energy into branding your packaging - you want it to stand out on a crowded shelf. Your on-shelf brand messaging needs to be consistent across every store. Poor product placement and merchandising are the biggest mistakes most brands make.
Effective merchandising helps to maximize each and every selling opportunity. It helps to make it easier for shoppers to purchase your products and find them across every store and category. Knowing how to maximize these strategies can help exponentially grow your brand while converting occasional customers into loyal evangelists. Knowing these strategies can maximize your promotional effectiveness, grow sustainable sales, and make it easier for customer to buy your products. Knowing these strategies can give you a significant competitive advantage in traditional retail and online.
COURSE PARTICIPANTS WHO COMPLETE THIS COURSE WILL ALSO RECEIVE
- Lifetime access to this course so that you can review it anytime
- Exclusive access to our private course community group on Facebook (by invitation only)
- A free 30-minute phone consultation to ask me anything ($150.00 value)
- Exclusive future course bundle discounts and bonus material ($500.00 value)
Listen to this short podcast episode below…
The real strength of your brand is the shopper who buys it. Better yet, the loyal shopper who evangelizes it and celebrates it with all their friends. These testimonials are a powerful bargaining chip when working with retailers. Learn why this matters.
The Brand Secrets and Strategies podcast is an audio natural products accelerator for food startups, entrepreneurs, emerging health-focused brands and retailers. It’s radically different and raising the bar in our industry. We rise by lifting others. I remain passionate about our industry, mission-based brands, making a healthier way of life more accessible and raising the bar.
In addition to sharing my 25 years of experience, well known industry thought leaders, CEO’s and Founders of successful industry organizations and brands candidly share their insider secrets and advice with you. Learn actionable insights and strategic solutions to grow your brand, avoid the pitfalls and save valuable time and money.
“Listening to a half a dozen of your podcasts with the breadth of them being as many as they are, you can listen to half of those and get an MBA in entrepreneurship”
-Scott Jensen, CEO of Rhythm Superfood and Stubbs Legendary BBQ Sauce
Get started now!
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or anyone you feel might also benefit from this free course.
See you inside!
Dan Lohman is a Strategic Advisor in the CPG and Organic Industry. His company, Brand Secrets and Strategies (Category Management Solutions) provides innovative ideas, actionable insights and strategic solutions for companies interested in gaining a significant competitive advantage. Dan is known for his unique ability to assist companies in expanding their retail distribution and improving merchandising.
With over 25 years in the industry, Dan's extensive knowledge and expertise reaches far beyond traditional category management and has earned him recognition throughout the industry as an expert, speaker, trainer and thought leader. This Category Management expert is passionate about mission-based brands, making a healthier way of life more accessible, empowering brands and raising the bar in our industry.
His popular Brand Secrets and Strategies articles, podcast and courses teach brands what retailers REALLY want, how to get their product on the shelf and how to save valuable time and money.
The Brand Secrets and Strategies podcast is an audio natural products accelerator for food startups, entrepreneurs and emerging health-focused brands and retailers. It’s radically different and raising the bar in our industry. In addition to sharing his CPG experience, Dan talks with well-known thought leaders, CEOs and Founders of successful industry organizations and brands who candidly share insider secrets and their advise with you.
As a top contributor to the leading trade publications, Dan has more than 300 published articles to his name. As a trusted and respected member of the natural community, he is successfully leveling the playing field between conventional and natural.
Because giving back and helping healthy brands succeed is so important to him, Dan offers many free resources to our community. He has chosen to make his Turnkey Sales Story Strategies course available to brands at no charge for a limited time.
His weekly newsletter, educational podcast and training courses are revolutionizing the industry and have become an invaluable resource for brands and retailers seeking to grow sales.
Frequently Asked Questions
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