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MINING THE DATA MAZE, THE ONLY REPORT YOU’LL EVER NEED

Going beyond top line canned and ranking reports. Using actionable insights to tell a compelling sales story - what retailers really want!

I teach natural brands how to save time and money with proven strategies to grow sustainable sales and profits

COURSE REGISTRATION INCLUDES A FREE 30-MINUTE CONSULT!

In This Masterclass

YOU WILL LEARN


1. How canned topline reports fail to highlight your brand's impact on category growth

Savvy retailers already know how your brand is performing on their shelves. Sharing the same mundane reports as your competition DOES NOTHING to differentiate your brand. Learn the strategies to give retailers what they want - sustainable category growth and a competitive advantage

2. That knowing your numbers means going beyond canned reports

Fact based selling is a critical skill that every brand needs to know BUT even the big brands struggle with this. Learn how to level the playing field with the big brands with skills your competitors overlook

3. How to use data to tell a compelling story others overlook

Knowing how to tell a compelling story with numbers is critical to your success. I’ve used these strategies to push big brands around my entire career and you can too

4. What retailers REALLY need

Retailers need insights, actionable insights. Few brands help guide their retailer partners to drive sustainable sales by leveraging the strength of their brand. Learn to be more than just another brand on a retailer's shelf. Become a category leader

This is a Must Attend If...

  • You’re feeling STUCK in your business and you need a roadmap to success
  • You want a blueprint to what’s working RIGHT NOW instead of second guessing whether or not the strategies you’ve been trying are actually going to work
  • You’ve been trying to grow sales and get more shoppers but you haven’t gained any traction
  • You question the advice and strategy of your advisor, broker, agency, etc
  • You want to save time and money and avoid the top challenges and pitfalls most brands face
  • You are confused and overwhelmed looking for direction and guidance
  • You are tired of being pushed around by big brands
  • You are frustrated that retailers overlook and ignore your brand
  • You are having a hard time getting distribution and shelf placement
  • You are tired of feeling like an ATM and no longer want to be a perpetual fund raiser
  • You feel like the deck is stacked against you

OVER 80% OF NATURAL BRANDS

FAIL WITHIN THE FIRST YEAR

I AM COMMITTED TO CHANGING THIS

Which of these brands are you?

Gain a competitive advantage with advanced strategies other brands overlook


Get started now!



WHAT'S INCLUDED IN THIS COURSE?

HERE IS WHAT YOU WILL RECEIVE

AND WHAT YOU WILL LEARN:


In this self-paced course, you will receive access to several informative podcasts with top industry leaders, CEOs and founders of successful brands who candidly share insider secrets in addition to the following easy to follow video lessons:

WHY THIS MATTERS

“There is no specific training in the natural industry
that addresses the common challenges most brands face,
including at any of the business schools, seminars, incubators or accelerators.”


“While there are many well-meaning individuals with advice, the sad truth is
more than 80% of start-up brands in our industry fail within their first year.”


I am committed to changing this.


Savvy retailers already know how your brand is performing on their shelves. They do not need a canned topline report telling them something they already know. The want real insights - actionable insights to help them drive sustainable sales and compete more effectively. They need your help and guidance and they need insights other brands don’t provide.


This is a tremendous opportunity for any brand willing and able to step up and differentiate themselves as a leader in their category. Savvy retailers frequently reward these brands with incremental merchandising and promotional opportunities, additional distribution, reduced slotting and menu fees, and greater control over how and where your brand is positioned on their shelves. This can be the difference between exponential sales growth and barely surviving as a brand.


Sales analytics are a critical part of every brands success and it’s the backbone of fact based selling (True Category Management). You can’t measure your success if you have nothing to benchmark it against. Your selling story is dependent on how effective you illustrate your ability to drive sales and shopper foot traffic into the retailers store.


This mini course teaches you what you need to know to tell a compelling story with data and how to go beyond canned topline reports - what retailers really want! It teaches creative strategies to help you gain a significant competitive advantage saving you valuable time and money.

COURSE PARTICIPANTS WHO COMPLETE THIS COURSE WILL ALSO RECEIVE

  • Lifetime access to this course so that you can review it anytime
  • Exclusive access to our private course community group on Facebook (by invitation only)


BONUSES

  • A free 30-minute phone consultation to ask me anything ($150.00 value)
  • Exclusive future course bundle discounts and bonus material ($500.00 value)

Listen to this short podcast episode below…

Knowing your numbers is the key to unlocking your future success. They can determine how long your brand will be around & help you compete at the highest levels. Going beyond canned topline reports will differentiate your brand – what retailers REALLY want.


The Brand Secrets and Strategies podcast is an audio natural products accelerator for food startups, entrepreneurs, emerging health-focused brands and retailers. It’s radically different and raising the bar in our industry. We rise by lifting others. I remain passionate about our industry, mission-based brands, making a healthier way of life more accessible and raising the bar.

In addition to sharing my 25 years of experience, well known industry thought leaders, CEO’s and Founders of successful industry organizations and brands candidly share their insider secrets and advice with you. Learn actionable insights and strategic solutions to grow your brand, avoid the pitfalls and save valuable time and money.

“Listening to a half a dozen of your podcasts with the breadth of them being as many as they are, you can listen to half of those and get an MBA in entrepreneurship”

-Scott Jensen, CEO of Rhythm Superfood and Stubbs Legendary BBQ Sauce

Get started now!



Please share this information with your team, colleagues,

or anyone you feel might also benefit from this free course.

See you inside!

PRESENTED BY DANIEL LOHMAN, CPSA

ORGANIC AND CPG STRATEGIC ADVISOR

SEND YOUR PODCAST, SPONSOR, TRAINER & SPEAKER INQUIRIES TO:

DAN@CMS4CPG.COM

WWW.BRANDSECRETSANDSTRATEGIES.COM

Your Instructor


Daniel Lohman, CPSA
Daniel Lohman, CPSA

Dan Lohman is a Strategic Advisor in the CPG and Organic Industry. His company, Brand Secrets and Strategies (Category Management Solutions) provides innovative ideas, actionable insights and strategic solutions for companies interested in gaining a significant competitive advantage. Dan is known for his unique ability to assist companies in expanding their retail distribution and improving merchandising.

With over 25 years in the industry, Dan's extensive knowledge and expertise reaches far beyond traditional category management and has earned him recognition throughout the industry as an expert, speaker, trainer and thought leader. This Category Management expert is passionate about mission-based brands, making a healthier way of life more accessible, empowering brands and raising the bar in our industry.

His popular Brand Secrets and Strategies articles, podcast and courses teach brands what retailers REALLY want, how to get their product on the shelf and how to save valuable time and money.

The Brand Secrets and Strategies podcast is an audio natural products accelerator for food startups, entrepreneurs and emerging health-focused brands and retailers. It’s radically different and raising the bar in our industry. In addition to sharing his CPG experience, Dan talks with well-known thought leaders, CEOs and Founders of successful industry organizations and brands who candidly share insider secrets and their advise with you.

As a top contributor to the leading trade publications, Dan has more than 300 published articles to his name. As a trusted and respected member of the natural community, he is successfully leveling the playing field between conventional and natural.

Because giving back and helping healthy brands succeed is so important to him, Dan offers many free resources to our community. He has chosen to make his Turnkey Sales Story Strategies course available to brands at no charge for a limited time.

His weekly newsletter, educational podcast and training courses are revolutionizing the industry and have become an invaluable resource for brands and retailers seeking to grow sales.

To learn more or connect with Dan, visit BrandSecretsandStrategies.com or email dan@cms4cpg.com.


Frequently Asked Questions


When does the course start and finish?
All of my courses are self paced. The course starts now and never ends! You decide when you start and when you finish.
How long do I have access to the course?
You will have lifetime access to the course.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.
How long is the course?
While it's best to go through all modules in one week, you can complete it in one day. To get the most from the course, it's advisable that your team go through the course to achieve maximum benefit. Each module has one easy to digest strategy that you can instantly adopt and make your own - one that you can use to grow sustainable sales and compete more effectively. Remember that the goal is to get your product onto more retailer's shelves and into the hands of more shoppers.
Where can I receive help and support?
Join our private Facebook group. Here is where you can ask questions, engage with our community, and share resources. You can also reach me via email at Dan@CMS4CPG.com.
Where can I find other courses like this?
Building a brand in retail is challenging. Wouldn’t it be great if you just had a roadmap? In response to your feedback and requests for training on specific pain points, I am releasing a series of courses addressing one key topic at a time to guide you, and help you avoid the pitfalls. Click here to learn more about and enroll in these online mini courses specifically designed to solve your most pressing challenges and questions, help grow sales and save you valuable time and money: www.cms4cpg.com/courses. It’s your roadmap to success
Where can I find other free resources?
Look for my weekly newsletter, including my "Tip Of The Week" in your inbox. If you haven't already, head over to my Start Here page and subscribe. Other helpful resources include reading my articles and listening to my Brand Secrets and Strategies podcasts which can be found on www.BrandSecretsandStrategies.com. While you're there, make sure to also check out the Resources tab. Here you will find many free downloads and tools to grow your brand and save you valuable time and money!

Get started now!



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