PROVEN STRATEGIES TO MAXIMIZE TRADE MARKETING ROI
Most promotional spending is ineffective & wasted. Effective promotions expand runway, grow sales & maximize ROI
What's In This Course For You? (WATCH THIS VIDEO)
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READY TO LEARN PROVEN STRATEGIES TO MAXIMIZE TRADE MARKETING ROI?
This mini course gives brands the roadmap to get more traction from your promotions, save valuable time and money, give you more runway to grow sales and profits, and much more. By following these insider secrets and strategies, you will gain the respect and trust of retailers.
This is the strategy I developed years ago that allowed me to take a leadership role in my category opening up the door to incremental and preferential merchandising and distribution which equated to dramatically higher sales and more shoppers.
Packed with little known secrets, actionable insights and strategic solutions, it provides the basic building blocks required for a solid foundation to support sustainable growth.
Learn How To Maximize Your Promotion Effectiveness
(WATCH THIS VIDEO)
Promotions are supposed to fuel your sales and introduce your brand to new shoppers. Over 70% of promotions fail to drive sustainable sales. This can derail or even bankrupt a brand. What if I told you there was a better way. Interested?
WHAT'S INCLUDED IN THIS COURSE?
HERE IS WHAT YOU WILL RECEIVE
AND WHAT YOU WILL LEARN:
In this self-paced course, you will receive access to several informative podcasts with top industry leaders, CEOs and founders of successful brands who candidly share insider secrets in addition to the following easy to follow video lessons:
LEARN HOW TO:
- Identify what trade marketing encompasses and why it matters
- Avoid being an ATM for retailers, distributors, brokers, and agencies
- Better manage the largest line item on your income statement
- Identify key opportunities to maximize promotions and reduce wasted spending
- Introduce your brand to new shoppers
- Capitalize on the powerful benefits of having a multi-channel approach
- Leverage the importance of a digital strategy
- Drive engagement through a robust digital strategy to drive sales across all channels
- Use creativity to boost promotional effectiveness
- Include the power of purpose in your promotional strategies
- Amplify your message through your brand selling story
- Avoid bottlenecks and pitfalls by planning ahead
- Maximize your trade marketing ROI
- Personalize your promotions to improve shopper loyalty
WHY THIS MATTERS
“There is no specific training in the natural industry
that addresses the common challenges most brands face,
including at any of the business schools, seminars, incubators or accelerators.”
“While there are many well-meaning individuals with advice, the sad truth is
more than 80% of start-up brands in our industry fail within their first year.”
I am committed to changing this.
Promotions are designed to introduce your products to new shoppers and to build excitement around your brand. Effective promotions add rocket fuel to your brands growth getting it onto more retailers shelves and into the hands of more shoppers.
COURSE PARTICIPANTS WHO COMPLETE THIS COURSE WILL ALSO RECEIVE
- Lifetime access to this course so that you can review it anytime
- Exclusive access to our private course community group on Facebook (by invitation only)
- A free 30-minute phone consultation to ask me anything ($150.00 value)
- Exclusive future course bundle discounts and bonus material ($500.00 value)
Listen to this short podcast episode below…
The Brand Secrets and Strategies podcast is an audio natural products accelerator for food startups, entrepreneurs, emerging health-focused brands and retailers. It’s radically different and raising the bar in our industry. We rise by lifting others. I remain passionate about our industry, mission-based brands, making a healthier way of life more accessible and raising the bar.
In addition to sharing my 25 years of experience, well known industry thought leaders, CEO’s and Founders of successful industry organizations and brands candidly share their insider secrets and advice with you. Learn actionable insights and strategic solutions to grow your brand, avoid the pitfalls and save valuable time and money.
“Listening to a half a dozen of your podcasts with the breadth of them being as many as they are, you can listen to half of those and get an MBA in entrepreneurship”
-Scott Jensen, CEO of Rhythm Superfood and Stubbs Legendary BBQ Sauce
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Dan Lohman is a Strategic Advisor in the CPG and Organic Industry. His company, Brand Secrets and Strategies (Category Management Solutions) provides innovative ideas, actionable insights and strategic solutions for companies interested in gaining a significant competitive advantage. Dan is known for his unique ability to assist companies in expanding their retail distribution and improving merchandising.
With over 25 years in the industry, Dan's extensive knowledge and expertise reaches far beyond traditional category management and has earned him recognition throughout the industry as an expert, speaker, trainer and thought leader. This Category Management expert is passionate about mission-based brands, making a healthier way of life more accessible, empowering brands and raising the bar in our industry.
His popular Brand Secrets and Strategies articles, podcast and courses teach brands what retailers REALLY want, how to get their product on the shelf and how to save valuable time and money.
The Brand Secrets and Strategies podcast is an audio natural products accelerator for food startups, entrepreneurs and emerging health-focused brands and retailers. It’s radically different and raising the bar in our industry. In addition to sharing his CPG experience, Dan talks with well-known thought leaders, CEOs and Founders of successful industry organizations and brands who candidly share insider secrets and their advise with you.
As a top contributor to the leading trade publications, Dan has more than 300 published articles to his name. As a trusted and respected member of the natural community, he is successfully leveling the playing field between conventional and natural.
Because giving back and helping healthy brands succeed is so important to him, Dan offers many free resources to our community. He has chosen to make his Turnkey Sales Story Strategies course available to brands at no charge for a limited time.
His weekly newsletter, educational podcast and training courses are revolutionizing the industry and have become an invaluable resource for brands and retailers seeking to grow sales.
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