PROVEN STRATEGIES TO MAXIMIZE TRADE MARKETING ROI
Over 70% of your promotional spending is wasted or ineffective, why most brands fail. Avoid this fatal mistake. Learn how to not be a statistic
25% of your brands gross sales are tied to your trade marketing efforts and yet over 70% of your trade spending in wasted or ineffective. The primary purpose of a promotion if to introduce your products to new shoppers.
Tired of feeling like an ATM machine? Wish you knew how to get more runway to scale your brand along with a higher ROI from your promotional spending? That’s what this course is about, helping you grow and thrive by getting your products onto more store shelves and into the hands of more shoppers.
Proven Strategies To Grow Sales And Profits For Your Natural Food Brand
COURSE REGISTRATION INCLUDES A FREE 30-MINUTE CONSULT!
1. The biggest reason brands fail and how to NOT become a statistic
Trade spending includes everything needed to promote your brand. Most trade spending is wasted. Learn how to avoid the pitfalls other brands face
2. How to maximize each and every selling opportunity!
Effective promotions expand runway, grow sales, and maximize your promotional ROI. They are the engine of your business - MAKE certain you use the right fuel
3. How to not feel like an ATM machine
Retailers and distributors demand you participate in their promotional programs but few if any help you grow sustainable sales? Learn strategies to choose the best promotions to grow sales and profits and not bankrupt your brand
4. Why most promotions fail and how to avoid throwing money away
Most brands struggle to measure and evaluate promotional effectiveness. This does not need to be overly complicated. This critical skill determines how long your brand will be around, months, years, or longer. Learn the basic skills to drive profitable sales
See Course Curriculum Below
This is a Must Attend If...
- You are tired of feeling like an ATM and no longer want to be a perpetual fund raiser
- Your promotions do little if anything to drive sales
- Deductions and fees are sucking the life out of your business
- Your promotions fall flat and feel like a waste of money
- You’re feeling STUCK in your business and you need a roadmap to success
- You are confused and overwhelmed looking for direction and guidance
- You are tired of being pushed around by big brands
- You are frustrated that retailers overlook and ignore your brand
- You question the advice and strategy of your advisor, broker, agency, etc
- You feel like the deck is stacked against you
- You want to save time and money and avoid the top challenges and pitfalls most brands face
- You want a blueprint to what’s working RIGHT NOW instead of second guessing whether or not the strategies you’ve been trying are actually going to work
- You’ve been trying to grow sales and get more shoppers but you haven’t gained any traction
OVER 80% OF NATURAL BRANDS
FAIL WITHIN THE FIRST YEAR
I AM COMMITTED TO CHANGING THIS
Get started now!
WHAT'S INCLUDED IN THIS COURSE?
HERE IS WHAT YOU WILL RECEIVE
AND WHAT YOU WILL LEARN:
In this self-paced course, you will receive access to several informative podcasts with top industry leaders, CEOs and founders of successful brands who candidly share insider secrets in addition to the following easy to follow video lessons:
WHY THIS MATTERS
“There is no specific training in the natural industry
that addresses the common challenges most brands face,
including at any of the business schools, seminars, incubators or accelerators.”
“While there are many well-meaning individuals with advice, the sad truth is
more than 80% of start-up brands in our industry fail within their first year.”
I am committed to changing this.
Promotions are designed to introduce your products to new shoppers and to build excitement around your brand. Effective promotions add rocket fuel to your brands growth getting it onto more retailers shelves and into the hands of more shoppers.
COURSE PARTICIPANTS WHO COMPLETE THIS COURSE WILL ALSO RECEIVE
- Lifetime access to this course so that you can review it anytime
- Exclusive access to our private course community group on Facebook (by invitation only)
- A free 30-minute phone consultation to ask me anything ($150.00 value)
- Exclusive future course bundle discounts and bonus material ($500.00 value)
Listen to this short podcast episode below…
Promotions are supposed to fuel your sales and introduce your brand to new shoppers. Over 70% of promotions fail to drive sustainable sales. This can derail or even bankrupt a brand. What if I told you there was a better way. Interested?
The Brand Secrets and Strategies podcast is an audio natural products accelerator for food startups, entrepreneurs, emerging health-focused brands and retailers. It’s radically different and raising the bar in our industry. We rise by lifting others. I remain passionate about our industry, mission-based brands, making a healthier way of life more accessible and raising the bar.
In addition to sharing my 25 years of experience, well known industry thought leaders, CEO’s and Founders of successful industry organizations and brands candidly share their insider secrets and advice with you. Learn actionable insights and strategic solutions to grow your brand, avoid the pitfalls and save valuable time and money.
“Listening to a half a dozen of your podcasts with the breadth of them being as many as they are, you can listen to half of those and get an MBA in entrepreneurship”
-Scott Jensen, CEO of Rhythm Superfood and Stubbs Legendary BBQ Sauce
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Please share this information with your team, colleagues,
or anyone you feel might also benefit from this free course.
See you inside!
Dan Lohman is a Strategic Advisor in the CPG and Organic Industry. His company, Brand Secrets and Strategies (Category Management Solutions) provides proven strategies to grow sales and profits for your natural food brand. Dan is known for his unique ability to assist companies in expanding their retail distribution and improving merchandising.
With over 25 years in the industry, Dan's extensive knowledge and expertise reaches far beyond traditional category management and has earned him recognition throughout the industry as an expert, speaker, trainer and thought leader. This Category Management expert is passionate about mission-based brands, making a healthier way of life more accessible, empowering brands and raising the bar in our industry.
His popular Brand Secrets and Strategies articles, podcast, YouTube channel, and courses teach brands what retailers REALLY want, how to get their product on the shelf and into the hands of more shoppers saving valuable time and money.
The Brand Secrets and Strategies podcast is an audio natural products accelerator for food startups, entrepreneurs and emerging health-focused brands and retailers. It’s radically different and raising the bar in our industry. In addition to sharing his CPG experience, Dan talks with well-known thought leaders, CEOs and Founders of successful industry organizations and brands who candidly validate these strategies while sharing insider secrets and their advise with you.
As a top contributor to the leading trade publications, Dan has more than 400 published articles to his name. As a trusted and respected member of the natural community, he is successfully leveling the playing field between conventional and natural.
His weekly newsletter, educational podcast and training courses are revolutionizing the industry and have become an invaluable resource for brands and retailers seeking to grow sales and profits.
Frequently Asked Questions
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