SIMPLE SOLUTIONS TO MAXIMIZE BROKER EFFECTIVENESS

Brokers are an extension of your sales team. Help them succeed through accountability to maximize sales, increase distribution & accelerate growth

Do you wish you could get better results from your brokers? Have ever been frustrated when they are not able to achieve specific results on your behalf?

Brands have a love hate relationship with their brokers. I believe that the best strategy is to have them execute your strategies on your behalf. Brands need to own their strategies and not farm this out to anyone else who is not completely vested in your brands success. This begins with having clear expectations and then holding them accountable - exactly what this course teaches.

Proven Strategies To Grow Sales And Profits For Your Natural Food Brand

COURSE REGISTRATION INCLUDES A FREE 30-MINUTE CONSULT!

In This Masterclass

YOU WILL LEARN


1. The pros and cons of working with a broker or agency

Most brands have a love hate relationship with their brokers. This is due primarily to poor communication and unrealistic expectations. Learn what you need to know to get a high ROI from your broker

2. Why you need to OWN your brand strategy and not farm it out

Brands should NEVER farm out their go-to-market strategy. You put all your creativity, passion, and love into creating a product that is going to change the world. Your go-to-market strategy should be every bit as creative. Brokers tend to use cookie cutter strategies - the same strategies they use for all brand they represent. Learn how this can impact your brands and why this matters

3. How to maximize sales with a broker or agency

A broker is an extension of your brand. They are your external sales team. They can be a tremendous resource when managed correctly. Learn strategies to drive sales while holding them accountable

4. My favorite strategies for maximizing broker effectiveness

What gets measured gets done! Having the right tools and strategies to guarantee effective retail execution is your key to success

See Course Curriculum Below

This is a Must Attend If...

  • You’re feeling STUCK in your business and you need a roadmap to success
  • You question the advice and strategy of your advisor, broker, agency, etc
  • You want a blueprint to what’s working RIGHT NOW instead of second guessing whether or not the strategies you’ve been trying are actually going to work
  • You are tired of feeling like an ATM and no longer want to be a perpetual fund raiser
  • You are having a hard time getting distribution and shelf placement
  • You are confused and overwhelmed looking for direction and guidance
  • You have an idea but don’t know where to begin or how to launch
  • You are frustrated that retailers overlook and ignore your brand
  • You are tired of being pushed around by big brands
  • Your shoppers complain that they cannot find your products where they shop
  • Your promotions fall flat and feel like a waste of money
  • You feel like the deck is stacked against you
  • You want to save time and money and avoid the top challenges and pitfalls most brands face
  • You’ve been trying to grow sales and get more shoppers but you haven’t gained any traction

OVER 80% OF NATURAL BRANDS

FAIL WITHIN THE FIRST YEAR

I AM COMMITTED TO CHANGING THIS


Which of these brands are you?

Gain a competitive advantage with advanced strategies other brands overlook


Get started now!



WHAT'S INCLUDED IN THIS COURSE?

HERE IS WHAT YOU WILL RECEIVE

AND WHAT YOU WILL LEARN:


In this self-paced course, you will receive access to several informative podcasts with top industry leaders, CEOs and founders of successful brands who candidly share insider secrets in addition to the following easy to follow video lessons:

WHY THIS MATTERS

“There is no specific training in the natural industry
that addresses the common challenges most brands face,
including at any of the business schools, seminars, incubators or accelerators.”


“While there are many well-meaning individuals with advice, the sad truth is
more than 80% of start-up brands in our industry fail within their first year.”


I am committed to changing this.

Shoppers can’t buy your products if they cannot find them. The focus of this, and all my content, is to help you get your products onto more retailers shelves and into the hands of more shoppers - empowering brands and raising the bar.

Most brands have a love/hate relationship with their brokers and distributors. That’s because brokers and distributors support multiple brands at the same time. This means that they have a limited amount of time to focus their attention on your brand.

Brokers and distributors provide a valuable service helping natural organic brands grow quickly and compete across different channels and with multiple retailers. Few brands have any real insight into their broker’s day- to-day activities. Savvy brands are engaged at every level of their sales funnel.

Some brands inadvertently give their broker/distributor the “keys” to their company and expect them to manage all aspects of their brand’s growth. This is a colossal mistake! The relationship will only work if it is a true partnership. That means that there needs to be clear communication with well-defined expectations, who will be responsible for what. Brands who partner with their brokers and distributors providing them with robust selling tools and support will get the most out of their partnership. Those brands who take a proactive role in directing their broker and distributor’s day-to-day efforts have the greatest opportunity to quickly respond to the ever changing competitive landscape. Learn how to maximize your sales by leveraging the strengths of your broker partner.

COURSE PARTICIPANTS WHO COMPLETE THIS COURSE WILL ALSO RECEIVE

  • Lifetime access to this course so that you can review it anytime
  • Exclusive access to our private course community group on Facebook (by invitation only)


BONUSES

  • A free 30-minute phone consultation to ask me anything ($150.00 value)
  • Exclusive future course bundle discounts and bonus material ($500.00 value)

Listen to this short podcast episode below…

Nothing happens until someone buys your product. Getting your brand on more store shelves and into the hands of shoppers is critical to your success. This requires a dedicated sales team all working in unison. Learn key strategies to maximize sales



The Brand Secrets and Strategies podcast is an audio natural products accelerator for food startups, entrepreneurs, emerging health-focused brands and retailers. It’s radically different and raising the bar in our industry. We rise by lifting others. I remain passionate about our industry, mission-based brands, making a healthier way of life more accessible and raising the bar.

In addition to sharing my 25 years of experience, well known industry thought leaders, CEO’s and Founders of successful industry organizations and brands candidly share their insider secrets and advice with you. Learn actionable insights and strategic solutions to grow your brand, avoid the pitfalls and save valuable time and money.

“Listening to a half a dozen of your podcasts with the breadth of them being as many as they are, you can listen to half of those and get an MBA in entrepreneurship”

-Scott Jensen, CEO of Rhythm Superfood and Stubbs Legendary BBQ Sauce

Get started now!



Please share this information with your team, colleagues,

or anyone you feel might also benefit from this free course.

See you inside!

PRESENTED BY DANIEL LOHMAN, CPSA

ORGANIC AND CPG STRATEGIC ADVISOR

SEND YOUR PODCAST, SPONSOR, TRAINER & SPEAKER INQUIRIES TO:

[email protected]

WWW.BRANDSECRETSANDSTRATEGIES.COM

Your Instructor


Daniel Lohman, CPSA
Daniel Lohman, CPSA

Dan Lohman is a Strategic Advisor in the CPG and Organic Industry. His company, Brand Secrets and Strategies (Category Management Solutions) provides proven strategies to grow sales and profits for your natural food brand. Dan is known for his unique ability to assist companies in expanding their retail distribution and improving merchandising.

With over 25 years in the industry, Dan's extensive knowledge and expertise reaches far beyond traditional category management and has earned him recognition throughout the industry as an expert, speaker, trainer and thought leader. This Category Management expert is passionate about mission-based brands, making a healthier way of life more accessible, empowering brands and raising the bar in our industry.

His popular Brand Secrets and Strategies articles, podcast, YouTube channel, and courses teach brands what retailers REALLY want, how to get their product on the shelf and into the hands of more shoppers saving valuable time and money.

The Brand Secrets and Strategies podcast is an audio natural products accelerator for food startups, entrepreneurs and emerging health-focused brands and retailers. It’s radically different and raising the bar in our industry. In addition to sharing his CPG experience, Dan talks with well-known thought leaders, CEOs and Founders of successful industry organizations and brands who candidly validate these strategies while sharing insider secrets and their advise with you.

As a top contributor to the leading trade publications, Dan has more than 400 published articles to his name. As a trusted and respected member of the natural community, he is successfully leveling the playing field between conventional and natural.

His weekly newsletter, educational podcast and training courses are revolutionizing the industry and have become an invaluable resource for brands and retailers seeking to grow sales and profits.

To learn more or connect with Dan, visit BrandSecretsandStrategies.com or email [email protected].


Frequently Asked Questions


When does the course start and finish?
All of my courses are self paced. The course starts now and never ends! You decide when you start and when you finish.
How long do I have access to the course?
You will have lifetime access to the course.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.
How long is the course?
While it's best to go through all modules in one week, you can complete it in one day. To get the most from the course, it's advisable that your team go through the course to achieve maximum benefit. Each module has one easy to digest strategy that you can instantly adopt and make your own - one that you can use to grow sustainable sales and compete more effectively. Remember that the goal is to get your product onto more retailer's shelves and into the hands of more shoppers.
Where can I receive help and support?
Join our private Facebook group. Here is where you can ask questions, engage with our community, and share resources. You can also reach me via email at [email protected]
Where can I find other courses like this?
Building a brand in retail is challenging. Wouldn’t it be great if you just had a roadmap? In response to your feedback and requests for training on specific pain points, I am releasing a series of courses addressing one key topic at a time to guide you, and help you avoid the pitfalls. Click here to learn more about and enroll in these online mini courses specifically designed to solve your most pressing challenges and questions, help grow sales and save you valuable time and money: www.cms4cpg.com/courses. It’s your roadmap to success
Where can I find other free resources?
Look for my weekly newsletter, including my "Tip Of The Week" in your inbox. If you haven't already, head over to my Start Here page and subscribe. Other helpful resources include reading my articles and listening to my Brand Secrets and Strategies podcasts which can be found on www.BrandSecretsandStrategies.com. While you're there, make sure to also check out the Resources tab. Here you will find many free downloads and tools to grow your brand and save you valuable time and money!

Get started now!



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