SIMPLE SOLUTIONS TO MAXIMIZE BROKER EFFECTIVENESS
Brokers are an extension of your sales team. Help them succeed through accountability to maximize sales, increase distribution & accelerate growth
Do you wish you could get better results from your brokers? Have ever been frustrated when they are not able to achieve specific results on your behalf?
Brands have a love hate relationship with their brokers. I believe that the best strategy is to have them execute your strategies on your behalf. Brands need to own their strategies and not farm this out to anyone else who is not completely vested in your brands success. This begins with having clear expectations and then holding them accountable - exactly what this course teaches.
Proven Strategies To Grow Sales And Profits For Your Natural Food Brand
COURSE REGISTRATION INCLUDES A FREE 30-MINUTE CONSULT!
In This Masterclass
YOU WILL LEARN
1. The pros and cons of working with a broker or agency
Most brands have a love hate relationship with their brokers. This is due primarily to poor communication and unrealistic expectations. Learn what you need to know to get a high ROI from your broker
2. Why you need to OWN your brand strategy and not farm it out
Brands should NEVER farm out their go-to-market strategy. You put all your creativity, passion, and love into creating a product that is going to change the world. Your go-to-market strategy should be every bit as creative. Brokers tend to use cookie cutter strategies - the same strategies they use for all brand they represent. Learn how this can impact your brands and why this matters
3. How to maximize sales with a broker or agency
A broker is an extension of your brand. They are your external sales team. They can be a tremendous resource when managed correctly. Learn strategies to drive sales while holding them accountable
4. My favorite strategies for maximizing broker effectiveness
What gets measured gets done! Having the right tools and strategies to guarantee effective retail execution is your key to success
See Course Curriculum Below
This is a Must Attend If...
- You’re feeling STUCK in your business and you need a roadmap to success
- You question the advice and strategy of your advisor, broker, agency, etc
- You want a blueprint to what’s working RIGHT NOW instead of second guessing whether or not the strategies you’ve been trying are actually going to work
- You are tired of feeling like an ATM and no longer want to be a perpetual fund raiser
- You are having a hard time getting distribution and shelf placement
- You are confused and overwhelmed looking for direction and guidance
- You have an idea but don’t know where to begin or how to launch
- You are frustrated that retailers overlook and ignore your brand
- You are tired of being pushed around by big brands
- Your shoppers complain that they cannot find your products where they shop
- Your promotions fall flat and feel like a waste of money
- You feel like the deck is stacked against you
- You want to save time and money and avoid the top challenges and pitfalls most brands face
- You’ve been trying to grow sales and get more shoppers but you haven’t gained any traction
OVER 80% OF NATURAL BRANDS
FAIL WITHIN THE FIRST YEAR
I AM COMMITTED TO CHANGING THIS
Get started now!
WHAT'S INCLUDED IN THIS COURSE?
HERE IS WHAT YOU WILL RECEIVE
AND WHAT YOU WILL LEARN:
In this self-paced course, you will receive access to several informative podcasts with top industry leaders, CEOs and founders of successful brands who candidly share insider secrets in addition to the following easy to follow video lessons:
WHY THIS MATTERS
“There is no specific training in the natural industry
that addresses the common challenges most brands face,
including at any of the business schools, seminars, incubators or accelerators.”
“While there are many well-meaning individuals with advice, the sad truth is
more than 80% of start-up brands in our industry fail within their first year.”
I am committed to changing this.
Shoppers can’t buy your products if they cannot find them. The focus of this, and all my content, is to help you get your products onto more retailers shelves and into the hands of more shoppers - empowering brands and raising the bar.
Most brands have a love/hate relationship with their brokers and distributors. That’s because brokers and distributors support multiple brands at the same time. This means that they have a limited amount of time to focus their attention on your brand.
Brokers and distributors provide a valuable service helping natural organic brands grow quickly and compete across different channels and with multiple retailers. Few brands have any real insight into their broker’s day- to-day activities. Savvy brands are engaged at every level of their sales funnel.
Some brands inadvertently give their broker/distributor the “keys” to their company and expect them to manage all aspects of their brand’s growth. This is a colossal mistake! The relationship will only work if it is a true partnership. That means that there needs to be clear communication with well-defined expectations, who will be responsible for what. Brands who partner with their brokers and distributors providing them with robust selling tools and support will get the most out of their partnership. Those brands who take a proactive role in directing their broker and distributor’s day-to-day efforts have the greatest opportunity to quickly respond to the ever changing competitive landscape. Learn how to maximize your sales by leveraging the strengths of your broker partner.
COURSE PARTICIPANTS WHO COMPLETE THIS COURSE WILL ALSO RECEIVE
- Lifetime access to this course so that you can review it anytime
- Exclusive access to our private course community group on Facebook (by invitation only)
- A free 30-minute phone consultation to ask me anything ($150.00 value)
- Exclusive future course bundle discounts and bonus material ($500.00 value)
Listen to this short podcast episode below…
Nothing happens until someone buys your product. Getting your brand on more store shelves and into the hands of shoppers is critical to your success. This requires a dedicated sales team all working in unison. Learn key strategies to maximize sales
The Brand Secrets and Strategies podcast is an audio natural products accelerator for food startups, entrepreneurs, emerging health-focused brands and retailers. It’s radically different and raising the bar in our industry. We rise by lifting others. I remain passionate about our industry, mission-based brands, making a healthier way of life more accessible and raising the bar.
In addition to sharing my 25 years of experience, well known industry thought leaders, CEO’s and Founders of successful industry organizations and brands candidly share their insider secrets and advice with you. Learn actionable insights and strategic solutions to grow your brand, avoid the pitfalls and save valuable time and money.
“Listening to a half a dozen of your podcasts with the breadth of them being as many as they are, you can listen to half of those and get an MBA in entrepreneurship”
-Scott Jensen, CEO of Rhythm Superfood and Stubbs Legendary BBQ Sauce
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or anyone you feel might also benefit from this free course.
See you inside!
Dan Lohman is a Strategic Advisor in the CPG and Organic Industry. His company, Brand Secrets and Strategies (Category Management Solutions) provides proven strategies to grow sales and profits for your natural food brand. Dan is known for his unique ability to assist companies in expanding their retail distribution and improving merchandising.
With over 25 years in the industry, Dan's extensive knowledge and expertise reaches far beyond traditional category management and has earned him recognition throughout the industry as an expert, speaker, trainer and thought leader. This Category Management expert is passionate about mission-based brands, making a healthier way of life more accessible, empowering brands and raising the bar in our industry.
His popular Brand Secrets and Strategies articles, podcast, YouTube channel, and courses teach brands what retailers REALLY want, how to get their product on the shelf and into the hands of more shoppers saving valuable time and money.
The Brand Secrets and Strategies podcast is an audio natural products accelerator for food startups, entrepreneurs and emerging health-focused brands and retailers. It’s radically different and raising the bar in our industry. In addition to sharing his CPG experience, Dan talks with well-known thought leaders, CEOs and Founders of successful industry organizations and brands who candidly validate these strategies while sharing insider secrets and their advise with you.
As a top contributor to the leading trade publications, Dan has more than 400 published articles to his name. As a trusted and respected member of the natural community, he is successfully leveling the playing field between conventional and natural.
His weekly newsletter, educational podcast and training courses are revolutionizing the industry and have become an invaluable resource for brands and retailers seeking to grow sales and profits.
Frequently Asked Questions
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