STRATEGIES TO INCREASE MARKET BASKET SIZE & SALES
Market basket size is the most effective way to measure a brand’s true value. Teach retailers how to grow sales and profits with your brand
Proven Strategies To Grow Sales And Profits For Your Natural Food Brand
COURSE REGISTRATION INCLUDES A FREE 30-MINUTE CONSULT!
The sales strategies you have been taught focus only on a single item or brand. They ignore all the other items shoppers buy when they purchase your brand. This broken tired old strategy ignores what matters most to your customers - getting all the items on their list on a single shopping trip.
Have you ever wished you had a sustainable competitive advantage? Well now you do and it all begins with your ability to easily help shoppers get what they want. This is what retailers REALLY want - brands that give them a competitive advantage, sustainable category growth, and more shoppers in their stores. Savvy retailers sometimes reward those brands with incremental opportunity’s not available to all brands. It worked for me and it can work for you. That’s what this course will teach you.
In This Masterclass
YOU WILL LEARN
1. That topline sales ignore the value of your shopper
Shoppers almost never purchase only one item when in a store. Natural brands attract the best shoppers, they don’t settle - they choose quality products they can trust. They KNOW the value of the products they purchase - your brand. When they buy your products they buy other quality products making them more valuable to the retailer. This is what you SHOULD be paying attention to
2. How canned topline reports fail to highlight your brand's impact on category growth
Savvy retailers already know how your brand is performing on their shelves. Sharing the same mundane reports as your competition DOES NOTHING to differentiate your brand. Learn strategies to give retailers what they REALLY want
3. How to help retailers grow category profits with your brand
Natural brands contribute more to category growth than their mainstream counterparts. It’s easy for brands with deep pockets to “buy” sales volume BUT this usually pulls profitable growth from the category. Learn how to leverage your brand health to gain preferential merchandising and promotional opportunities
4. How to convert occasional customers into loyal evangelists
Give shoppers what they want and make it easy for them to find it. Sounds simple and it is. Traditional strategies overcomplicate the shopper's journey. Let’s fix this!
See Course Curriculum Below
This is a Must Attend If...
- You are tired of feeling like an ATM and no longer want to be a perpetual fund raiser
- You feel like the deck is stacked against you
- You’re feeling STUCK in your business and you need a roadmap to success
- You are confused and overwhelmed looking for direction and guidance
- You want a blueprint to what’s working RIGHT NOW instead of second guessing whether or not the strategies you’ve been trying are actually going to work
- You want to save time and money and avoid the top challenges and pitfalls most brands face
- You have an idea but don’t know where to begin or how to launch
- You are tired of being pushed around by big brands
- Your promotions fall flat and feel like a waste of money
- You question the advice and strategy of your advisor, broker, agency, etc
- You’ve been trying to grow sales and get more shoppers but you haven’t gained any traction
OVER 80% OF NATURAL BRANDS
FAIL WITHIN THE FIRST YEAR
I AM COMMITTED TO CHANGING THIS
Get started now!
WHAT'S INCLUDED IN THIS COURSE?
HERE IS WHAT YOU WILL RECEIVE
AND WHAT YOU WILL LEARN:
In this self-paced course, you will receive access to several informative podcasts with top industry leaders, CEOs and founders of successful brands who candidly share insider secrets in addition to the following easy to follow video lessons:
WHY THIS MATTERS
“There is no specific training in the natural industry
that addresses the common challenges most brands face,
including at any of the business schools, seminars, incubators or accelerators.”
“While there are many well-meaning individuals with advice, the sad truth is
more than 80% of start-up brands in our industry fail within their first year.”
I am committed to changing this.
Shoppers can’t buy your products if they cannot find them. The focus of this, and all my content, is to help you get your products onto more retailers shelves and into the hands of more shoppers - empowering brands and raising the bar.
Market basket is the sum total in dollars of the shoppers total purchases on a shopping trip. This is perhaps the most valuable metric for any brand. You’re taught to pay attention to your sales volume and products ranking within the category but this overlooks what really matters most to the retailer.
The value of your brand to a retailer extends well beyond your products. When shoppers purchase your products, they purchase other products throughout the store. Premium and super premium products like organic, plant-based, gluten-free, and others attract shoppers willing to pay more for quality. Your shoppers are less price sensitive and when they purchase your products they typically purchase complementary premium items across other categories. Therefore your customers are most likely more valuable to the retailer than your mainstream counterpart.
This course is focused on helping you better understand your customers shopping habits. You can then learn how to leverage the importance of your unique shopper with the retailer. This how you become a value added resource and a category leader.
COURSE PARTICIPANTS WHO COMPLETE THIS COURSE WILL ALSO RECEIVE
- Lifetime access to this course so that you can review it anytime
- Exclusive access to our private course community group on Facebook (by invitation only)
- A free 30-minute phone consultation to ask me anything ($150.00 value)
- Exclusive future course bundle discounts and bonus material ($500.00 value)
Get started now!
Please share this information with your team, colleagues,
or anyone you feel might also benefit from this free course.
See you inside!
Hello, I’m Dan Lohman.
I teach brand owners, entrepreneurs, founders, and their teams how to save time and money with proven strategies to grow sustainable sales and profits. Empowering Brands | Raising The Bar.
You will learn how to get your products onto more store shelves and into the hands of more shoppers, including online.
I created this course to address the challenges and frustrations from the brands I speak to at industry events like Expo West, keynote and featured talks, on my popular Brand Secrets And Strategies podcast and YouTube Channel, replies to my weekly brand-building newsletter, and more.
This is even more relevant given what’s going on in the world today regarding the virus, the lockdowns, and the dramatic impact to our natural community.
Here are some facts I want you to consider:
- People still need to eat.
- The best defense against any virus is a healthy diet and lifestyle!
- Shoppers want to feel good about the products they buy, products that align with their values.
Your customers need you & your products now more than ever!
Let’s make it easy for them to find and buy your products!
In these uncertain times, the best thing I can do is help you level the playing field against big brands, give you more runway from your available resources, and support you with answers to your most pressing questions along with a connected community. You are not alone!
I’m an expert on trade marketing and category management, the first person certified at the highest level of category management proficiency - a Certified Professional Strategic Advisor (CPSA). I’ve created several revolutionary tools for my clients and former employers in addition to training brands of all sizes from pre-revenue to multi-billion dollars in sales.
These are the strategies I share on my podcast, YouTube channel, webinars, on stages, and throughout all my content.
You can see the course curriculum below. I am continuing to add content to address your specific bottlenecks and the things that keep you up at night.
PRESENTED BY DANIEL LOHMAN, CPSA
ORGANIC AND CPG STRATEGIC ADVISOR
SEND YOUR PODCAST, SPONSOR, TRAINER & SPEAKER INQUIRIES TO: [email protected]
Listen to this short podcast episode below…
Is your brand strategy to run a sprint or a marathon? Knowing the health of your brand will help you gain a significant competitive advantage. Healthy brands live longer requiring less capital and give you more runway to grow sustainable sales.
“Dan has keen insights into both the plant based and natural foods markets, derived from a lifetime of experience. He brings a unique understanding of what makes brands tick and how they can take advantage of undeveloped trends and is great interviewer!”
– Seth Tibbott, Founder And Chairman, Tofurky
“Listening to a half a dozen of your podcasts with the breadth of them being as many as they are, you can listen to half of those and get an MBA in entrepreneurship”
– Scott Jensen, CEO of Rhythm Superfood and Stubbs Legendary BBQ Sauce
“Dan and I talk about what retailers and shoppers really want, how to get your brand on the shelf, market changes, insights, trends, small brands and the future of the CPG industry!” “Always a great time and discussion with Dan!!!! One of the smartest most intuitive natural food leaders in the industry – thanks for having me on!”
– Phil Lempert, CEO Consumer Insight, The Lempert Report, SupermarketGuru, Forbes.com, Spoon Guru, host USFRA’s Farm Food Facts podcast
“Scaling mission-based brands takes a specific playbook. Brand Secrets And Strategies podcast sheds light on getting to shelf … it’s working for HonestTea and BeyondMeat”
– Seth Goldman, Honest Tea and Beyond Meat
“Awesome to see BMC Black Belts Michael Sansolo and Dan Lohman in such a great conversation about the importance of remaining relevant at retail and with shoppers”
– Bill Bishop, Chief Architect, Brick Meets Click and Williard Bishop Consulting
“Daniel is the foremost expert in brand building in today’s marketplace. Daniel’s common sense approach to helping all companies from small to large become successful in a sound process. Daniel provides passion and intelligence to ensure your success in every retail format. Daniel provides sound strategies to guide your brand for increasing, profitable sales. I’ve been a follower of Daniel’s for years, I feel his process makes sense in today’s competitive business environment.”
– Michael J. O’Donnell, The Belmullet Food and Beverage Group, LLC
Frequently Asked Questions
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