STRATEGIES TO INCREASE MARKET BASKET SIZE & SALES
Market basket size is the best way to measure a brand’s value. It’s key to driving loyalty and a competitive advantage
What's In This Course For You? (WATCH THIS VIDEO)
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READY TO LEARN STRATEGIES TO INCREASE MARKET BASKET SIZE & SALES?
This mini course gives brands the roadmap to get your products onto more retailers shelves and into the hands of more shoppers. By following these insider secrets and strategies, you will gain the respect and trust of retailers.
This is the strategy I developed years ago that allowed me to take a leadership role in my category opening up the door to incremental and preferential merchandising and distribution which equated to dramatically higher sales and more shoppers.
Packed with little known secrets, actionable insights and strategic solutions, it provides the basic building blocks required for a solid foundation to support sustainable growth.
You Need To Focus On Shopper’s Market Basket Size To Increase Sales
(WATCH THIS VIDEO)
Do you know the true value of your customers, your most valuable asset? Not the cost to acquire them but their value to retailers. This is what retailers REALLY want, the unique shopper your brand attracts. Grow sustainable sales with your market basket.
WHAT'S INCLUDED IN THIS COURSE?
HERE IS WHAT YOU WILL RECEIVE
AND WHAT YOU WILL LEARN:
In this self-paced course, you will receive access to several informative podcasts with top industry leaders, CEOs and founders of successful brands who candidly share insider secrets in addition to the following easy to follow video lessons:
LEARN HOW TO:
- Grow sales by focusing on the market basket and why this matters
- Identify what is included in your customer's market basket
- Focus first, second, and always on meeting and exceeding your shopper's needs
- Develop selling strategies focused on the category from your shopper's perspective
- Confidently sell the strengths of your brand and avoid playing the pricing game - no one wins the pricing game
- Develop strategies to help make shopping easier and more convenient for your customers
- Build strategic relationships with other brands across other categories
- Creatively identify cross promotional opportunities to dramatically improve your ROI, spread the costs between multiple brands and exponentially increase your sales lift
- Gain valuable insights that can be leveraged with other retailers
- Prioritize the power of purpose the market basket over traditional methods (sales velocity)
- Measure the real value of your customer to a retailer and then build that into your selling story
- Craft a more impactful and credible selling story to get your brand onto more retailer's shelves and into the hands of more shoppers
WHY THIS MATTERS
“There is no specific training in the natural industry
that addresses the common challenges most brands face,
including at any of the business schools, seminars, incubators or accelerators.”
“While there are many well-meaning individuals with advice, the sad truth is
more than 80% of start-up brands in our industry fail within their first year.”
I am committed to changing this.
Shoppers can’t buy your products if they cannot find them. The focus of this, and all my content, is to help you get your products onto more retailers shelves and into the hands of more shoppers - empowering brands and raising the bar.
Market basket is the sum total in dollars of the shoppers total purchases on a shopping trip. This is perhaps the most valuable metric for any brand. You’re taught to pay attention to your sales volume and products ranking within the category but this overlooks what really matters most to the retailer.
The value of your brand to a retailer extends well beyond your products. When shoppers purchase your products, they purchase other products throughout the store. Premium and super premium products like organic, plant-based, gluten-free, and others attract shoppers willing to pay more for quality. Your shoppers are less price sensitive and when they purchase your products they typically purchase complementary premium items across other categories. Therefore your customers are most likely more valuable to the retailer than your mainstream counterpart.
This course is focused on helping you better understand your customers shopping habits. You can then learn how to leverage the importance of your unique shopper with the retailer. This how you become a value added resource and a category leader.
COURSE PARTICIPANTS WHO COMPLETE THIS COURSE WILL ALSO RECEIVE
- Lifetime access to this course so that you can review it anytime
- Exclusive access to our private course community group on Facebook (by invitation only)
- A free 30-minute phone consultation to ask me anything ($150.00 value)
- Exclusive future course bundle discounts and bonus material ($500.00 value)
Listen to this short podcast episode below…
The Brand Secrets and Strategies podcast is an audio natural products accelerator for food startups, entrepreneurs, emerging health-focused brands and retailers. It’s radically different and raising the bar in our industry. We rise by lifting others. I remain passionate about our industry, mission-based brands, making a healthier way of life more accessible and raising the bar.
In addition to sharing my 25 years of experience, well known industry thought leaders, CEO’s and Founders of successful industry organizations and brands candidly share their insider secrets and advice with you. Learn actionable insights and strategic solutions to grow your brand, avoid the pitfalls and save valuable time and money.
“Listening to a half a dozen of your podcasts with the breadth of them being as many as they are, you can listen to half of those and get an MBA in entrepreneurship”
-Scott Jensen, CEO of Rhythm Superfood and Stubbs Legendary BBQ Sauce
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See you inside!
Dan Lohman is a Strategic Advisor in the CPG and Organic Industry. His company, Brand Secrets and Strategies (Category Management Solutions) provides innovative ideas, actionable insights and strategic solutions for companies interested in gaining a significant competitive advantage. Dan is known for his unique ability to assist companies in expanding their retail distribution and improving merchandising.
With over 25 years in the industry, Dan's extensive knowledge and expertise reaches far beyond traditional category management and has earned him recognition throughout the industry as an expert, speaker, trainer and thought leader. This Category Management expert is passionate about mission-based brands, making a healthier way of life more accessible, empowering brands and raising the bar in our industry.
His popular Brand Secrets and Strategies articles, podcast and courses teach brands what retailers REALLY want, how to get their product on the shelf and how to save valuable time and money.
The Brand Secrets and Strategies podcast is an audio natural products accelerator for food startups, entrepreneurs and emerging health-focused brands and retailers. It’s radically different and raising the bar in our industry. In addition to sharing his CPG experience, Dan talks with well-known thought leaders, CEOs and Founders of successful industry organizations and brands who candidly share insider secrets and their advise with you.
As a top contributor to the leading trade publications, Dan has more than 300 published articles to his name. As a trusted and respected member of the natural community, he is successfully leveling the playing field between conventional and natural.
Because giving back and helping healthy brands succeed is so important to him, Dan offers many free resources to our community. He has chosen to make his Turnkey Sales Story Strategies course available to brands at no charge for a limited time.
His weekly newsletter, educational podcast and training courses are revolutionizing the industry and have become an invaluable resource for brands and retailers seeking to grow sales.
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