STRATEGIES TO INCREASE MARKET BASKET SIZE & SALES
Market basket size is the most effective way to measure a brand’s true value. It’s key to driving true loyalty & gaining a competitive advantage
I teach natural brands how to save time and money with proven strategies to grow sustainable sales and profits
COURSE REGISTRATION INCLUDES A FREE 30-MINUTE CONSULT!
In This Masterclass
YOU WILL LEARN
1. That topline sales ignore the value of your shopper
Shoppers almost never purchase only one item when in a store. Natural brands attract the best shoppers, they don’t settle - they choose quality products they can trust. They KNOW the value of the products they purchase - your brand. When they buy your products they buy other quality products making them more valuable to the retailer. This is what you SHOULD be paying attention to
2. How canned topline reports fail to highlight your brand's impact on category growth
Savvy retailers already know how your brand is performing on their shelves. Sharing the same mundane reports as your competition DOES NOTHING to differentiate your brand. Learn strategies to give retailers what they REALLY want
3. How to help retailers grow category profits with your brand
Natural brands contribute more to category growth than their mainstream counterparts. It’s easy for brands with deep pockets to “buy” sales volume BUT this usually pulls profitable growth from the category. Learn how to leverage your brand health to gain preferential merchandising and promotional opportunities
4. How to convert occasional customers into loyal evangelists
Give shoppers what they want and make it easy for them to find it. Sounds simple and it is. Traditional strategies overcomplicate the shopper's journey. Let’s fix this!
This is a Must Attend If...
- You are tired of feeling like an ATM and no longer want to be a perpetual fund raiser
- You feel like the deck is stacked against you
- You’re feeling STUCK in your business and you need a roadmap to success
- You are confused and overwhelmed looking for direction and guidance
- You want a blueprint to what’s working RIGHT NOW instead of second guessing whether or not the strategies you’ve been trying are actually going to work
- You want to save time and money and avoid the top challenges and pitfalls most brands face
- You have an idea but don’t know where to begin or how to launch
- You are tired of being pushed around by big brands
- Your promotions fall flat and feel like a waste of money
- You question the advice and strategy of your advisor, broker, agency, etc
- You’ve been trying to grow sales and get more shoppers but you haven’t gained any traction
OVER 80% OF NATURAL BRANDS
FAIL WITHIN THE FIRST YEAR
I AM COMMITTED TO CHANGING THIS
Get started now!
WHAT'S INCLUDED IN THIS COURSE?
HERE IS WHAT YOU WILL RECEIVE
AND WHAT YOU WILL LEARN:
In this self-paced course, you will receive access to several informative podcasts with top industry leaders, CEOs and founders of successful brands who candidly share insider secrets in addition to the following easy to follow video lessons:
WHY THIS MATTERS
“There is no specific training in the natural industry
that addresses the common challenges most brands face,
including at any of the business schools, seminars, incubators or accelerators.”
“While there are many well-meaning individuals with advice, the sad truth is
more than 80% of start-up brands in our industry fail within their first year.”
I am committed to changing this.
Shoppers can’t buy your products if they cannot find them. The focus of this, and all my content, is to help you get your products onto more retailers shelves and into the hands of more shoppers - empowering brands and raising the bar.
Market basket is the sum total in dollars of the shoppers total purchases on a shopping trip. This is perhaps the most valuable metric for any brand. You’re taught to pay attention to your sales volume and products ranking within the category but this overlooks what really matters most to the retailer.
The value of your brand to a retailer extends well beyond your products. When shoppers purchase your products, they purchase other products throughout the store. Premium and super premium products like organic, plant-based, gluten-free, and others attract shoppers willing to pay more for quality. Your shoppers are less price sensitive and when they purchase your products they typically purchase complementary premium items across other categories. Therefore your customers are most likely more valuable to the retailer than your mainstream counterpart.
This course is focused on helping you better understand your customers shopping habits. You can then learn how to leverage the importance of your unique shopper with the retailer. This how you become a value added resource and a category leader.
COURSE PARTICIPANTS WHO COMPLETE THIS COURSE WILL ALSO RECEIVE
- Lifetime access to this course so that you can review it anytime
- Exclusive access to our private course community group on Facebook (by invitation only)
- A free 30-minute phone consultation to ask me anything ($150.00 value)
- Exclusive future course bundle discounts and bonus material ($500.00 value)
Listen to this short podcast episode below…
Do you know the true value of your customers, your most valuable asset? Not the cost to acquire them but their value to retailers. This is what retailers REALLY want, the unique shopper your brand attracts. Grow sustainable sales with your market basket.
The Brand Secrets and Strategies podcast is an audio natural products accelerator for food startups, entrepreneurs, emerging health-focused brands and retailers. It’s radically different and raising the bar in our industry. We rise by lifting others. I remain passionate about our industry, mission-based brands, making a healthier way of life more accessible and raising the bar.
In addition to sharing my 25 years of experience, well known industry thought leaders, CEO’s and Founders of successful industry organizations and brands candidly share their insider secrets and advice with you. Learn actionable insights and strategic solutions to grow your brand, avoid the pitfalls and save valuable time and money.
“Listening to a half a dozen of your podcasts with the breadth of them being as many as they are, you can listen to half of those and get an MBA in entrepreneurship”
-Scott Jensen, CEO of Rhythm Superfood and Stubbs Legendary BBQ Sauce
Get started now!
Please share this information with your team, colleagues,
or anyone you feel might also benefit from this free course.
See you inside!
Dan Lohman is a Strategic Advisor in the CPG and Organic Industry. His company, Brand Secrets and Strategies (Category Management Solutions) provides innovative ideas, actionable insights and strategic solutions for companies interested in gaining a significant competitive advantage. Dan is known for his unique ability to assist companies in expanding their retail distribution and improving merchandising.
With over 25 years in the industry, Dan's extensive knowledge and expertise reaches far beyond traditional category management and has earned him recognition throughout the industry as an expert, speaker, trainer and thought leader. This Category Management expert is passionate about mission-based brands, making a healthier way of life more accessible, empowering brands and raising the bar in our industry.
His popular Brand Secrets and Strategies articles, podcast and courses teach brands what retailers REALLY want, how to get their product on the shelf and how to save valuable time and money.
The Brand Secrets and Strategies podcast is an audio natural products accelerator for food startups, entrepreneurs and emerging health-focused brands and retailers. It’s radically different and raising the bar in our industry. In addition to sharing his CPG experience, Dan talks with well-known thought leaders, CEOs and Founders of successful industry organizations and brands who candidly share insider secrets and their advise with you.
As a top contributor to the leading trade publications, Dan has more than 300 published articles to his name. As a trusted and respected member of the natural community, he is successfully leveling the playing field between conventional and natural.
Because giving back and helping healthy brands succeed is so important to him, Dan offers many free resources to our community. He has chosen to make his Turnkey Sales Story Strategies course available to brands at no charge for a limited time.
His weekly newsletter, educational podcast and training courses are revolutionizing the industry and have become an invaluable resource for brands and retailers seeking to grow sales.
Frequently Asked Questions
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