THE SECRET PACKAGING STRATEGY YOUR BRAND NEEDS TO KNOW
Strategies To Grow Sales With Earth Digestible™️ Print On-Demand Compostable Packaging as a Profit Center
I teach natural brands how to save time and money with proven strategies to grow sustainable sales and profits
THIS IS A FREE COURSE!
In this Masterclass
YOU WILL LEARN
1. What shoppers want in sustainable packaging
Hint: Shoppers overwhelmingly want packaging that does not end up in the landfill. Learn about new technologies that will resonate with your customers
2. Why recycling is a “fool's errand”
Fact: Most recycled packaging ends up in the landfill. Recycling is difficult, the technology is expensive, and sustainable packaging is frequently thrown out anyhow due to inefficient sorting methods. Learn why this matters and how you need a better solution for your brand
3. How Earth Digestible ™️ Packaging can help you increase sales WHILE giving shoppers what they want
Shoppers are constantly judging you. They want products that align with their values and that includes packaging that does not end up in the landfill. Learn strategies to grow sales with this innovative technology
4. How print on demand packaging can save you a lot of time and money
You have a new product BUT you can’t start selling it until you place it in a package. The challenge is that traditional flexible packaging takes up to 6 months to get. What if you could get your products on store shelves right away? You could be selling instantly while competitors pay interest for inventory that collects dust waiting for packaging to arrive. Learn creative strategies to gain a significant competitive advantage with print on demand packaging. Learn how to turn your flexible packaging into a profit center.
- This course complements the EARTH DIGESTIBLE™️ PRINT ON DEMAND PACKAGING SOLUTIONS course
This is a Must Attend If...
- You’re feeling STUCK in your business and you need a roadmap to success
- You are confused and overwhelmed looking for direction and guidance
- You have an idea but don’t know where to begin or how to launch
- You are tired of being pushed around by big brands
- You are frustrated that retailers overlook and ignore your brand
- You are having a hard time getting distribution and shelf placement
- Your shoppers complain that they cannot find your products where they shop
- Your promotions fall flat and feel like a waste of money
- You question the advice and strategy of your advisor, broker, agency, etc
- You are tired of feeling like an ATM and no longer want to be a perpetual fund raiser
- You feel like the deck is stacked against you
- You want to save time and money and avoid the top challenges and pitfalls most brands face
- You want a blueprint to what’s working RIGHT NOW instead of second guessing whether or not the strategies you’ve been trying are actually going to work
- You’ve been trying to grow sales and get more shoppers but you haven’t gained any traction
OVER 80% OF NATURAL BRANDS
FAIL WITHIN THE FIRST YEAR
I AM COMMITTED TO CHANGING THIS
Get started now!
WHAT'S INCLUDED IN THIS COURSE?
HERE IS WHAT YOU WILL RECEIVE
AND WHAT YOU WILL LEARN:
In this self-paced course, you will receive access to several informative podcasts with top industry leaders, CEOs and founders of successful brands who candidly share insider secrets in addition to the following easy to follow video lessons:
WHY THIS MATTERS
“There is no specific training in the natural industry
that addresses the common challenges most brands face,
including at any of the business schools, seminars, incubators or accelerators.”
“While there are many well-meaning individuals with advice, the sad truth is
more than 80% of start-up brands in our industry fail within their first year.”
I am committed to changing this.
Shoppers can’t buy your products if they cannot find them. The focus of this, and all my content, is to help you get your products onto more retailers shelves and into the hands of more shoppers - empowering brands and raising the bar.
We’ve all heard the expression that a picture is worth a 1000 words. Pictures and stories that resonate with us leave a lasting impression far more impactful than facts and figures. This is the primary element in building trust with shoppers. Most shoppers search first for their favorite brand.The first impression that consumers have of your brand is on a retailer's shelf. You put a lot of energy into branding your packaging - you want it to stand out on a crowded shelf. Your on-shelf brand messaging needs to be consistent across every store. Poor product placement and merchandising are the biggest mistakes most brands make.
COURSE PARTICIPANTS WHO COMPLETE THIS COURSE WILL ALSO RECEIVE
- Lifetime access to this course so that you can review it anytime
- Exclusive access to our private course community group on Facebook (by invitation only)
- A free 30-minute phone consultation to ask me anything ($150.00 value)
- Exclusive future course bundle discounts and bonus material ($500.00 value)
Listen to this short podcast episode below…
Your brand's packaging needs to work hard and it should sell itself. Personalize your brand with your packaging. It should align with your mission and it should be compostable. Wouldn’t it be great if it could also help pay for itself? Learn how!
The Brand Secrets and Strategies podcast is an audio natural products accelerator for food startups, entrepreneurs, emerging health-focused brands and retailers. It’s radically different and raising the bar in our industry. We rise by lifting others. I remain passionate about our industry, mission-based brands, making a healthier way of life more accessible and raising the bar.
In addition to sharing my 25 years of experience, well known industry thought leaders, CEO’s and Founders of successful industry organizations and brands candidly share their insider secrets and advice with you. Learn actionable insights and strategic solutions to grow your brand, avoid the pitfalls and save valuable time and money.
“Listening to a half a dozen of your podcasts with the breadth of them being as many as they are, you can listen to half of those and get an MBA in entrepreneurship”
-Scott Jensen, CEO of Rhythm Superfood and Stubbs Legendary BBQ Sauce
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Please share this information with your team, colleagues,
or anyone you feel might also benefit from this free course.
See you inside!
Kelly Williams is a recognized thought leader in the flexible packaging industry with 25 years of technical and commercial development experience ranging from manufacturing unsustainable plastics to the adhesives and coatings used to make packaging to being a key champion in the emergence of digital printing, and, for the last few years, Kelly has been an active industry change-agent for the growth of Earth-DigestibleTMpackaging. Kelly is currently the Sustainability Strategist for Futamura’s NatureFlex brand of compostable packaging films that serves as an agnostic resource to brands, retailers, and packaging manufacturers to support them on their sustainability journeys.
Dan Lohman is a Strategic Advisor in the CPG and Organic Industry. His company, Brand Secrets and Strategies (Category Management Solutions) provides innovative ideas, actionable insights and strategic solutions for companies interested in gaining a significant competitive advantage. Dan is known for his unique ability to assist companies in expanding their retail distribution and improving merchandising.
With over 25 years in the industry, Dan's extensive knowledge and expertise reaches far beyond traditional category management and has earned him recognition throughout the industry as an expert, speaker, trainer and thought leader. This Category Management expert is passionate about mission-based brands, making a healthier way of life more accessible, empowering brands and raising the bar in our industry.
His popular Brand Secrets and Strategies articles, podcast and courses teach brands what retailers REALLY want, how to get their product on the shelf and how to save valuable time and money.
The Brand Secrets and Strategies podcast is an audio natural products accelerator for food startups, entrepreneurs and emerging health-focused brands and retailers. It’s radically different and raising the bar in our industry. In addition to sharing his CPG experience, Dan talks with well-known thought leaders, CEOs and Founders of successful industry organizations and brands who candidly share insider secrets and their advise with you.
As a top contributor to the leading trade publications, Dan has more than 300 published articles to his name. As a trusted and respected member of the natural community, he is successfully leveling the playing field between conventional and natural.
Because giving back and helping healthy brands succeed is so important to him, Dan offers many free resources to our community. He has chosen to make his Turnkey Sales Story Strategies course available to brands at no charge for a limited time.
His weekly newsletter, educational podcast and training courses are revolutionizing the industry and have become an invaluable resource for brands and retailers seeking to grow sales.
Frequently Asked Questions
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