READY TO GET THE MOST FROM TRUE CATEGORY MANAGEMENT?
ITS YOUR ROADMAP TO SUCESS!
This mini course gives brands the roadmap to get your products onto more retailers shelves and into the hands of more shoppers. By following these insider secrets and strategies, you will gain the respect and trust of retailers.
This is the strategy I developed years ago that allowed me to take a leadership role in my category opening up the door to incremental and preferential merchandising and distribution which equated to dramatically higher sales and more shoppers.
Packed with little known secrets, actionable insights and strategic solutions, it provides the basic building blocks required for a solid foundation to support sustainable growth.
WHAT'S INCLUDED IN THIS COURSE?
HERE IS WHAT YOU WILL RECEIVE
AND WHAT YOU WILL LEARN:
In this self-paced course, you will receive access to several informative podcasts with top industry leaders, CEOs and founders of successful brands who candidly share insider secrets in addition to the following easy to follow video lessons:
LEARN HOW TO:
WHY THIS MATTERS
Shoppers can’t buy your products if they cannot find them. The focus of this, and all my content, is to help you get your products onto more retailers shelves and into the hands of more shoppers - empowering brands and raising the bar.
Category management was created to reduce wasteful spending and to help brands help retailers compete more effectively.
Savvy retailers already know how your brand is performing on their shelves. They do not need a canned toline report - the same report each of your competitors uses. Retailers want insights, actionable insights.
True Category Management is the great equalizer between small brands and their most sophisticated competitors. True Category Management does not rely on “push-button” analytics. It transcends well beyond traditional resources to develop deep dive actionable consumer driven insights capable of helping a brand or retailer compete more effectively in any channel and any economy.
Learn what retailers really want!
COURSE PARTICIPANTS WHO COMPLETE THIS COURSE WILL ALSO RECEIVE
Listen to this short podcast episode below…
The Brand Secrets and Strategies podcast is an audio natural products accelerator for food startups, entrepreneurs, emerging health-focused brands and retailers. It’s radically different and raising the bar in our industry. We rise by lifting others. I remain passionate about our industry, mission-based brands, making a healthier way of life more accessible and raising the bar.
In addition to sharing my 25 years of experience, well known industry thought leaders, CEO’s and Founders of successful industry organizations and brands candidly share their insider secrets and advice with you. Learn actionable insights and strategic solutions to grow your brand, avoid the pitfalls and save valuable time and money.
“Listening to a half a dozen of your podcasts with the breadth of them being as many as they are, you can listen to half of those and get an MBA in entrepreneurship”
-Scott Jensen, CEO of Rhythm Superfood and Stubbs Legendary BBQ Sauce
Please share this information with your team, colleagues,
or anyone you feel might also benefit from this free course.
See you inside!
Dan Lohman is a Strategic Advisor in the CPG and Organic Industry. His company, Brand Secrets and Strategies (Category Management Solutions) provides innovative ideas, actionable insights and strategic solutions for companies interested in gaining a significant competitive advantage. Dan is known for his unique ability to assist companies in expanding their retail distribution and improving merchandising.
With over 25 years in the industry, Dan's extensive knowledge and expertise reaches far beyond traditional category management and has earned him recognition throughout the industry as an expert, speaker, trainer and thought leader. This Category Management expert is passionate about mission-based brands, making a healthier way of life more accessible, empowering brands and raising the bar in our industry.
His popular Brand Secrets and Strategies articles, podcast and courses teach brands what retailers REALLY want, how to get their product on the shelf and how to save valuable time and money.
The Brand Secrets and Strategies podcast is an audio natural products accelerator for food startups, entrepreneurs and emerging health-focused brands and retailers. It’s radically different and raising the bar in our industry. In addition to sharing his CPG experience, Dan talks with well-known thought leaders, CEOs and Founders of successful industry organizations and brands who candidly share insider secrets and their advise with you.
As a top contributor to the leading trade publications, Dan has more than 300 published articles to his name. As a trusted and respected member of the natural community, he is successfully leveling the playing field between conventional and natural.
Because giving back and helping healthy brands succeed is so important to him, Dan offers many free resources to our community. He has chosen to make his Turnkey Sales Story Strategies course available to brands at no charge for a limited time.
His weekly newsletter, educational podcast and training courses are revolutionizing the industry and have become an invaluable resource for brands and retailers seeking to grow sales.
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