TRUE CATEGORY MANAGEMENT - SALES SUCCESS ROADMAP
The great equalizer between small and large brands. Learn what retailers really want, and how to grow sustainable sales and profits
Ever wish you knew how to level the playing field between you and your most sophisticated competitors? Ever wish you knew strategies your competitors overlook and don’t know about? This is where a talented category management professional is worth their weight in gold!
Category management was born out of a need to reduce wasteful trade spending, eliminate out-of-stocks, improve merchandising, give brands and retailers a significant competitive advantage, maximize sales and profits, and much more. Big brands rely heavily on the advanced strategies found in True Category Management. These strategies can be even more effective for your natural brand - IF you know how to use them properly. Take this course to differentiate your brand and stand out on a crowded shelf.
Proven Strategies To Grow Sales And Profits For Your Natural Food Brand
COURSE REGISTRATION INCLUDES A FREE 30-MINUTE CONSULT!
In This Masterclass
YOU WILL LEARN
1. How to level the playing field between you and your most sophisticated competitor
True category management is the great equalizer between brands of all sizes. It can give you a significant and sustainable competitive advantage. Learn how to explode sales and profits with strategies other brands overlook
2. How canned topline reports fail to highlight your brand's impact on category growth
Savvy retailers already know how your brand is performing on their shelves. Sharing the same mundane reports as your competition DOES NOTHING to differentiate your brand. Learn the strategies to give retailers what they REALLY want - sustainable category growth and a competitive advantage
3. That knowing your numbers means going beyond canned topline reports
Fact based selling is a critical skill that every brand needs to know BUT even the big brands struggle with this. Learn how to level the playing field with the big brands with skills your competitors overlook
4. How to use data to tell a compelling story others overlook
Knowing how to tell a compelling story with numbers is critical to your success. I’ve used these strategies to push big brands around my entire career and you can too
5. What retailers REALLY need
Retailers need insights, actionable insights. Few brands help guide their retailer partners to drive sustainable sales by leveraging the strength of their brand. Learn how to be more than just another brand on a retailer's shelf. Become a category leader
See Course Curriculum Below
This is a Must Attend If...
- You’re feeling STUCK in your business and you need a roadmap to success
- You want a blueprint to what’s working RIGHT NOW instead of second guessing whether or not the strategies you’ve been trying are actually going to work
- You’ve been trying to grow sales and get more shoppers but you haven’t gained any traction
- You are confused and overwhelmed looking for direction and guidance
- You have an idea but don’t know where to begin or how to launch
- You are tired of being pushed around by big brands
- You are frustrated that retailers overlook and ignore your brand
- You are having a hard time getting distribution and shelf placement
- Your shoppers complain that they cannot find your products where they shop
- You question the advice and strategy of your advisor, broker, agency, etc
- You are tired of feeling like an ATM and no longer want to be a perpetual fund raiser
- You feel like the deck is stacked against you
- You want to save time and money and avoid the top challenges and pitfalls most brands face
OVER 80% OF NATURAL BRANDS
FAIL WITHIN THE FIRST YEAR
I AM COMMITTED TO CHANGING THIS
Get started now!
WHAT'S INCLUDED IN THIS COURSE?
HERE IS WHAT YOU WILL RECEIVE
AND WHAT YOU WILL LEARN:
In this self-paced course, you will receive access to several informative podcasts with top industry leaders, CEOs and founders of successful brands who candidly share insider secrets in addition to the following easy to follow video lessons:
WHY THIS MATTERS
“There is no specific training in the natural industry
that addresses the common challenges most brands face,
including at any of the business schools, seminars, incubators or accelerators.”
“While there are many well-meaning individuals with advice, the sad truth is
more than 80% of start-up brands in our industry fail within their first year.”
I am committed to changing this.
Shoppers can’t buy your products if they cannot find them. The focus of this, and all my content, is to help you get your products onto more retailers shelves and into the hands of more shoppers - empowering brands and raising the bar.
Category management was created to reduce wasteful spending and to help brands help retailers compete more effectively.
Savvy retailers already know how your brand is performing on their shelves. They do not need a canned toline report - the same report each of your competitors uses. Retailers want insights, actionable insights.
True Category Management is the great equalizer between small brands and their most sophisticated competitors. True Category Management does not rely on “push-button” analytics. It transcends well beyond traditional resources to develop deep dive actionable consumer driven insights capable of helping a brand or retailer compete more effectively in any channel and any economy.
Learn what retailers really want!
COURSE PARTICIPANTS WHO COMPLETE THIS COURSE WILL ALSO RECEIVE
- Lifetime access to this course so that you can review it anytime
- Exclusive access to our private course community group on Facebook (by invitation only)
- A free 30-minute phone consultation to ask me anything ($150.00 value)
- Exclusive future course bundle discounts and bonus material ($500.00 value)
Listen to this short podcast episode below…
Your brand strategy needs to be as innovative as your marketing and the ingredients in your products. If you don’t want to be lost in a sea of me-too brands, go beyond the strategies big brands rely on. True Category Management is the great equalizer
The Brand Secrets and Strategies podcast is an audio natural products accelerator for food startups, entrepreneurs, emerging health-focused brands and retailers. It’s radically different and raising the bar in our industry. We rise by lifting others. I remain passionate about our industry, mission-based brands, making a healthier way of life more accessible and raising the bar.
In addition to sharing my 25 years of experience, well known industry thought leaders, CEO’s and Founders of successful industry organizations and brands candidly share their insider secrets and advice with you. Learn actionable insights and strategic solutions to grow your brand, avoid the pitfalls and save valuable time and money.
“Listening to a half a dozen of your podcasts with the breadth of them being as many as they are, you can listen to half of those and get an MBA in entrepreneurship”
-Scott Jensen, CEO of Rhythm Superfood and Stubbs Legendary BBQ Sauce
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Please share this information with your team, colleagues,
or anyone you feel might also benefit from this free course.
See you inside!
Dan Lohman is a Strategic Advisor in the CPG and Organic Industry. His company, Brand Secrets and Strategies (Category Management Solutions) provides proven strategies to grow sales and profits for your natural food brand. Dan is known for his unique ability to assist companies in expanding their retail distribution and improving merchandising.
With over 25 years in the industry, Dan's extensive knowledge and expertise reaches far beyond traditional category management and has earned him recognition throughout the industry as an expert, speaker, trainer and thought leader. This Category Management expert is passionate about mission-based brands, making a healthier way of life more accessible, empowering brands and raising the bar in our industry.
His popular Brand Secrets and Strategies articles, podcast, YouTube channel, and courses teach brands what retailers REALLY want, how to get their product on the shelf and into the hands of more shoppers saving valuable time and money.
The Brand Secrets and Strategies podcast is an audio natural products accelerator for food startups, entrepreneurs and emerging health-focused brands and retailers. It’s radically different and raising the bar in our industry. In addition to sharing his CPG experience, Dan talks with well-known thought leaders, CEOs and Founders of successful industry organizations and brands who candidly validate these strategies while sharing insider secrets and their advise with you.
As a top contributor to the leading trade publications, Dan has more than 400 published articles to his name. As a trusted and respected member of the natural community, he is successfully leveling the playing field between conventional and natural.
His weekly newsletter, educational podcast and training courses are revolutionizing the industry and have become an invaluable resource for brands and retailers seeking to grow sales and profits.
Frequently Asked Questions
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