TURNKEY SALES STORY STRATEGIES
How To Get Your Brand On The Shelf, Expand Distribution and Understand What Retailers REALLY want - Your Roadmap To Success
I teach natural brands how to save time and money with proven strategies to grow sustainable sales and profits
In this Masterclass
YOU WILL LEARN
1. How to not become a statistic - why most brands fail!
Over 80% of natural brands fail within the first year. This is largely due to faulty brand positioning. Learn strategies to help you get your product onto more store shelves and into the hands of more shoppers
2. The importance of a solid brand strategy (foundation) before you launch - before your next sale
Hint: A solid brand strategy, or go-to-market strategy, is critical to your success. You will never hit a target you don’t aim for. This can determine how long your brand will be around, 6 months, a year, a decade or longer. It costs a lot more to do things wrong and correct them later. Learn strategies others overlook that can give you a significant and sustainable competitive advantage
3. How a compelling brand story drives sustainable sales and profits, one that resonates with shoppers and retailers
Stories that connect and resonate with us leave a lasting impression. They paint a picture in our minds. This is how you ensure your brand is memorable. Your brand story needs to be told consistently with the same passion, enthusiasm, and authenticity as originally told by the founder. This is how you convert occasional customers into loyal evangelists
4. Why being a leader in your category can explode your sales growth
Hint: most brands fail due to poor execution. Flawless execution is the fastest path to sales success. Learn strategies other brands overlook
This is a Must Attend If...
- You’re feeling STUCK in your business and you need a roadmap to success
- You want a blueprint to what’s working RIGHT NOW instead of second guessing whether or not the strategies you’ve been trying are actually going to work
- You’ve been trying to grow sales and get more shoppers but you haven’t gained any traction
- You are confused and overwhelmed looking for direction and guidance
- You have an idea but don’t know where to begin or how to launch
- You are tired of being pushed around by big brands
- You are frustrated that retailers overlook and ignore your brand
- You are having a hard time getting distribution and shelf placement
- Your shoppers complain that they cannot find your products where they shop
- Your promotions fall flat and feel like a waste of money
- You question the advice and strategy of your advisor, broker, agency, etc
- You are tired of feeling like an ATM and no longer want to be a perpetual fund raiser
- You feel like the deck is stacked against you
- You want to save time and money and avoid the top challenges and pitfalls most brands face
OVER 80% OF NATURAL BRANDS
FAIL WITHIN THE FIRST YEAR
I AM COMMITTED TO CHANGING THIS
I HAVE A SPECIAL SURPRISE FOR YOU!
Because giving back to our community
and helping healthy brands succeed is so important to me,
I have decided to offer this
Turnkey Sales Story Strategies course
at no charge.
IT'S MY FREE GIFT TO YOU!
WHY THIS MATTERS
“There is no specific training in the natural industry
that addresses the common challenges most brands face,
including at any of the business schools, seminars, incubators or accelerators.”
“While there are many well-meaning individuals with advice, the sad truth is
more than 80% of start-up brands in our industry fail within their first year.”
I am committed to changing this.
Shoppers can’t buy your products if they cannot find them. The focus of this, and all my content, is to help you get your products onto more retailers shelves and into the hands of more shoppers - empowering brands and raising the bar.
We’ve all heard the expression that a picture is worth a 1000 words. Pictures and stories that resonate with us leave a lasting impression far more impactful than facts and figures. This is the primary element in building trust with shoppers.
Most shoppers search first for their favorite brand. The first impression that consumers have of your brand is on a retailer's shelf. You put a lot of energy into branding your packaging - you want it to stand out on a crowded shelf. Your on-shelf brand messaging needs to be consistent across every store. Poor product placement and merchandising are the biggest mistakes most brands make.
Shoppers literally have unlimited choices when it comes to where they spend their hard-earned money. Every retailer, both traditional and online, are fighting for every shoppers attention. Online retailers have a significant competitive advantage in that they can be more flexible with pricing and promotion compared to their traditional retail competitors. In addition, online retailers have a much greater opportunity to educate shoppers about the products they sell.
Traditional brick and mortar retailers need to work hard to level the playing field if they want to succeed. The best way to do this is to partner with the brands they sell. The most effective strategy for every retailer is to develop strategies that encourages your unique consumer to shop their store. This is where you come in and why this course is so important.
WHAT'S INCLUDED IN THIS FREE COURSE?
HERE IS WHAT YOU WILL RECEIVE
AND WHAT YOU WILL LEARN:
In this self-paced course, you will receive access to several informative podcasts with top industry leaders, CEOs and founders of successful brands who candidly share insider secrets in addition to the following five easy to follow video lesson modules:
MODULE 1 - KNOWLEDGE IS POWER
Learn what retailers REALLY want.
Savvy retailers already know how your brand is performing on their shelves. Unfortunately, relying on canned topline reports is simply not enough to land shelf space. You will learn how to craft a compelling fact-based selling story from actual insights that resonate with retailers and shoppers.
Learn what the big brands know.
Let’s face it, if you want to play at the level of the big brands, you need to BE at their level. The easiest way to level the playing field is by providing actionable insights to retailers that they do not have access to and that other brands are not providing.
MODULE 2 - STORY TELLING SECRETS
Few brands communicate with the same passion, enthusiasm, and knowledge of the founder when they speak with retailers and consumers. Your selling story extends beyond the four corners of your package. The selling process never stops.
Learn how to craft a powerful selling story that captures the authentic appreciation your customers share with their communities and speak in one unified voice consistently to amplify your brands selling story. You will also learn how to present a compelling sales story for your brand to retailers, brokers, distributors or investors.
MODULE 3 - MERCHANDISING RECOMMENDATIONS
Stand out on a crowded shelf. Learn the success strategies and action steps required to get preferential merchandising.
Ensure that shoppers can easily find your products wherever they shop. Being found is critical to your success. Shoppers can’t buy your products if they can’t find them. Learn how to help retailers drive more shoppers to their shelves leveraging the strengths of your brand.
Give shoppers what they want. Learn how to help retailers improve the shopper’s journey and convert casual customers into loyal evangelists.
MODULE 4 - EFFECTIVE PROMOTIONS
Most promotional spending is wasted doing little to grow predictable sales. Are you tired of feeling like an ATM machine? There is a better way. Learn how to maximize your trade spending, grow sales, get your products onto more retailer’s shelves and into the hands of more shoppers.
Building a brand is very capital intensive. You will learn how to get more runway out of your resources and establish your brand as a category leader, opening the door to incremental promotional and merchandising opportunities.
MODULE 5 - CONNECTING THE DOTS
Armed with this knowledge, you will gain a significant competitive advantage and learn how to become a value-added partner with retailers.
COURSE PARTICIPANTS WHO COMPLETE THIS COURSE WILL ALSO RECEIVE
- Lifetime access to this course so that you can review it anytime
- Exclusive access to our private course community group on Facebook (by invitation only)
- A free 30-minute phone consultation to ask me anything ($150.00 value)
- Exclusive future course bundle discounts and bonus material ($500.00 value)
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Listen to this short podcast episode below…
Nothing is more important to a brand than the customer. Your brand story needs to resonate with shoppers just as much as the ingredients - beyond a retailer’s shelf. Brands who can personalize their messaging have the potential of going viral
The Brand Secrets and Strategies podcast is an audio natural products accelerator for food startups, entrepreneurs, emerging health-focused brands and retailers. It’s radically different and raising the bar in our industry. We rise by lifting others. I remain passionate about our industry, mission-based brands, making a healthier way of life more accessible and raising the bar.
In addition to sharing my 25 years of experience, more than 60 well known industry thought leaders, CEO’s and Founders of successful industry organizations and brands candidly share their insider secrets and advice with you. Learn actionable insights and strategic solutions to grow your brand, avoid the pitfalls and save valuable time and money. Below you will find a partial list of my guests and links to the shows.
“Listening to a half a dozen of your podcasts with the breadth of them being as many as they are, you can listen to half of those and get an MBA in entrepreneurship”
-Scott Jensen, CEO of Rhythm Superfood and Stubbs Legendary BBQ Sauce
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or anyone you feel might also benefit from this free course.
See you inside!
Dan Lohman is a Strategic Advisor in the CPG and Organic Industry. His company, Brand Secrets and Strategies (Category Management Solutions) provides innovative ideas, actionable insights and strategic solutions for companies interested in gaining a significant competitive advantage. Dan is known for his unique ability to assist companies in expanding their retail distribution and improving merchandising.
With over 25 years in the industry, Dan's extensive knowledge and expertise reaches far beyond traditional category management and has earned him recognition throughout the industry as an expert, speaker, trainer and thought leader. This Category Management expert is passionate about mission-based brands, making a healthier way of life more accessible, empowering brands and raising the bar in our industry.
His popular Brand Secrets and Strategies articles, podcast and courses teach brands what retailers REALLY want, how to get their product on the shelf and how to save valuable time and money.
The Brand Secrets and Strategies podcast is an audio natural products accelerator for food startups, entrepreneurs and emerging health-focused brands and retailers. It’s radically different and raising the bar in our industry. In addition to sharing his CPG experience, Dan talks with well-known thought leaders, CEOs and Founders of successful industry organizations and brands who candidly share insider secrets and their advise with you.
As a top contributor to the leading trade publications, Dan has more than 300 published articles to his name. As a trusted and respected member of the natural community, he is successfully leveling the playing field between conventional and natural.
Because giving back and helping healthy brands succeed is so important to him, Dan offers many free resources to our community. He has chosen to make his Turnkey Sales Story Strategies course available to brands at no charge for a limited time.
His weekly newsletter, educational podcast and training courses are revolutionizing the industry and have become an invaluable resource for brands and retailers seeking to grow sales.
Frequently Asked Questions
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