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TURNKEY SALES STORY STRATEGIES

How To Get Your Brand On The Shelf, Expand Distribution and Understand What Retailers REALLY want - Your Roadmap To Success

READY TO LEARN HOW TO GET YOUR

BRAND ON THE SHELF, EXPAND

DISTRIBUTION AND UNDERSTAND

WHAT RETAILERS REALLY WANT?

This Turnkey Sales Story Strategies course

gives brands the roadmap to success.

Packed with little known secrets,

actionable insights and strategic solutions,

it provides the basic building blocks

required for a solid foundation to support sustainable growth.


LEARN HOW TO:

  • Avoid the common pitfalls
  • Minimize costs
  • Save valuable time and money
  • Know what retailers REALLY want
  • Develop and present a compelling sales story
  • Get your product on the shelf
  • Be a value-added resource for retailers
  • Become a category leader
  • Leverage advanced strategies the big brands use
  • Get preferential promotional and merchandising
  • Expand your retail distribution
  • Identify key opportunities to grow sales
  • Gain a significant competitive advantage


I HAVE A SPECIAL SURPRISE FOR YOU!

Because giving back to our community

and helping healthy brands succeed is so important to me,

I have decided to offer this

Turnkey Sales Story Strategies course

at no charge.

($297.00 value)

IT'S MY FREE GIFT TO YOU!


WHAT'S INCLUDED IN THIS FREE COURSE?


HERE IS WHAT YOU WILL RECEIVE

AND WHAT YOU WILL LEARN:

In this self-paced course, you will receive access to several informative podcasts with top industry leaders, CEOs and founders of successful brands who candidly share insider secrets in addition to the following five easy to follow video lesson modules:

MODULE 1 - KNOWLEDGE IS POWER

Learn what retailers REALLY want.

Savvy retailers already know how your brand is performing on their shelves. Unfortunately, relying on canned topline reports is simply not enough to land shelf space. You will learn how to craft a compelling fact-based selling story from actual insights that resonate with retailers and shoppers.

Learn what the big brands know.

Let’s face it, if you want to play at the level of the big brands, you need to BE at their level. The easiest way to level the playing field is by providing actionable insights to retailers that they do not have access to and that other brands are not providing.

MODULE 2 - STORY TELLING SECRETS

Few brands communicate with the same passion, enthusiasm, and knowledge of the founder when they speak with retailers and consumers. Your selling story extends beyond the four corners of your package. The selling process never stops.

Learn how to craft a powerful selling story that captures the authentic appreciation your customers share with their communities and speak in one unified voice consistently to amplify your brands selling story. You will also learn how to present a compelling sales story for your brand to retailers, brokers, distributors or investors.

MODULE 3 - MERCHANDISING RECOMMENDATIONS

Stand out on a crowded shelf. Learn the success strategies and action steps required to get preferential merchandising.

Ensure that shoppers can easily find your products wherever they shop. Being found is critical to your success. Shoppers can’t buy your products if they can’t find them. Learn how to help retailers drive more shoppers to their shelves leveraging the strengths of your brand.

Give shoppers what they want. Learn how to help retailers improve the shopper’s journey and convert casual customers into loyal evangelists.

MODULE 4 - EFFECTIVE PROMOTIONS

Most promotional spending is wasted doing little to grow predictable sales. Are you tired of feeling like an ATM machine? There is a better way. Learn how to maximize your trade spending, grow sales, get your products onto more retailer’s shelves and into the hands of more shoppers.

Building a brand is very capital intensive. You will learn how to get more runway out of your resources and establish your brand as a category leader, opening the door to incremental promotional and merchandising opportunities.

MODULE 5 - CONNECTING THE DOTS

Armed with this knowledge, you will gain a significant competitive advantage and learn how to become a value-added partner with retailers.


COURSE PARTICIPANTS WHO COMPLETE THIS COURSE WILL ALSO RECEIVE

  • Lifetime access to this course so that you can review it anytime
  • Exclusive access to our private course community group on Facebook (by invitation only)


BONUSES

  • A free 30-minute phone consultation to ask me anything ($125.00 value)
  • Exclusive future course bundle discounts and bonus material ($500.00 value)

Get started now!



What will you learn from this on-line course?

Your roadmap to success


Listen to this short podcast episode below…

The Brand Secrets and Strategies podcast is an audio natural products accelerator for food startups, entrepreneurs, emerging health-focused brands and retailers. It’s radically different and raising the bar in our industry. We rise by lifting others. I remain passionate about our industry, mission-based brands, making a healthier way of life more accessible and raising the bar.


In addition to sharing my 25 years of experience, more than 60 well known industry thought leaders, CEO’s and Founders of successful industry organizations and brands candidly share their insider secrets and advice with you. Learn actionable insights and strategic solutions to grow your brand, avoid the pitfalls and save valuable time and money. Below you will find a partial list of my guests and links to the shows.

“Listening to a half a dozen of your podcasts with the breadth of them being as many as they are, you can listen to half of those and get an MBA in entrepreneurship”

-Scott Jensen, CEO of Rhythm Superfood and Stubbs Legendary BBQ Sauce

Get started now!



Please share this information with your team, colleagues,

or anyone you feel might also benefit from this free course.

See you inside!

PRESENTED BY DANIEL LOHMAN, CPSA

ORGANIC AND CPG STRATEGIC ADVISOR


SEND YOUR PODCAST, SPONSOR, TRAINER & SPEAKER INQUIRIES TO:

DAN@CMS4CPG.COM

WWW.BRANDSECRETSANDSTRATEGIES.COM

Your Instructor


Daniel Lohman, CPSA
Daniel Lohman, CPSA

Dan Lohman is a Strategic Advisor in the CPG and Organic Industry. His company, Brand Secrets and Strategies (Category Management Solutions) provides innovative ideas, actionable insights and strategic solutions for companies interested in gaining a significant competitive advantage. Dan is known for his unique ability to assist companies in expanding their retail distribution and improving merchandising.

With over 25 years in the industry, Dan's extensive knowledge and expertise reaches far beyond traditional category management and has earned him recognition throughout the industry as an expert, speaker, trainer and thought leader. This Category Management expert is passionate about mission-based brands, making a healthier way of life more accessible, empowering brands and raising the bar in our industry.

His popular Brand Secrets and Strategies articles, podcast and courses teach brands what retailers REALLY want, how to get their product on the shelf and how to save valuable time and money.

The Brand Secrets and Strategies podcast is an audio natural products accelerator for food startups, entrepreneurs and emerging health-focused brands and retailers. It’s radically different and raising the bar in our industry. In addition to sharing his CPG experience, Dan talks with well-known thought leaders, CEOs and Founders of successful industry organizations and brands who candidly share insider secrets and their advise with you.

As a top contributor to the leading trade publications, Dan has more than 300 published articles to his name. As a trusted and respected member of the natural community, he is successfully leveling the playing field between conventional and natural.

Because giving back and helping healthy brands succeed is so important to him, Dan offers many free resources to our community. He has chosen to make his Turnkey Sales Story Strategies course available to brands at no charge for a limited time.

His weekly newsletter, educational podcast and training courses are revolutionizing the industry and have become an invaluable resource for brands and retailers seeking to grow sales.

To learn more or connect with Dan, visit BrandSecretsandStrategies.com or email dan@cms4cpg.com.



Frequently Asked Questions


When does the course start and finish?
All of my courses are self paced. The course starts now and never ends! You decide when you start and when you finish.
How long do I have access to the course?
You will have lifetime access to the course.
How long is the course?
While it's best to go through all modules in one week, you can complete it in one day. To get the most from the course, it's advisable that your team go through the course to achieve maximum benefit. Each module has one easy to digest strategy that you can instantly adopt and make your own - one that you can use to grow sustainable sales and compete more effectively. Remember that the goal is to get your product onto more retailer's shelves and into the hands of more shoppers.
Where can I receive help and support?
Join our private Facebook group. Here is where you can ask questions, engage with our community, and share resources. You can also reach me via email at Dan@CMS4CPG.com.
Where can I find other courses like this?
Building a brand in retail is challenging. Wouldn’t it be great if you just had roadmap? In response to your feedback and requests for training on specific pain points, I am releasing a series of courses addressing one key topic at a time to guide you, and help you avoid the pitfalls. Click here to learn more about and enroll in these online mini courses specifically designed to solve your most pressing challenges and questions, help grow sales and save you valuable time and money: www.cms4cpg.com/courses. It’s your roadmap to success.
Where can I find other free resources?
Don’t miss out! Sign up here today: www.cms4cpg.com/freeresources to make sure that you receive all of my FREE RESOURCES (weekly newsletter, articles, tip of the week, industry podcast, brand questionnaire with questions you need to be asking, downloadable strategic guides, exclusive offers and course discounts and SO MUCH MORE.

Get started now!



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