READY TO LEARN HOW TO GET YOUR
BRAND ON THE SHELF, EXPAND
DISTRIBUTION AND UNDERSTAND
WHAT RETAILERS REALLY WANT?
This Turnkey Sales Story Strategies course
gives brands the roadmap to success.
Packed with little known secrets,
actionable insights and strategic solutions,
it provides the basic building blocks
required for a solid foundation to support sustainable growth.
LEARN HOW TO:
I HAVE A SPECIAL SURPRISE FOR YOU!
Because giving back to our community
and helping healthy brands succeed is so important to me,
I have decided to offer this
Turnkey Sales Story Strategies course
at no charge.
IT'S MY FREE GIFT TO YOU!
WHY THIS MATTERS
“There is no specific training in the natural industry
that addresses the common challenges most brands face,
including at any of the business schools, seminars, incubators or accelerators.”
“While there are many well-meaning individuals with advice, the sad truth is
more than 80% of start-up brands in our industry fail within their first year.”
I am committed to changing this.
Shoppers can’t buy your products if they cannot find them. The focus of this, and all my content, is to help you get your products onto more retailers shelves and into the hands of more shoppers - empowering brands and raising the bar.
We’ve all heard the expression that a picture is worth a 1000 words. Pictures and stories that resonate with us leave a lasting impression far more impactful than facts and figures. This is the primary element in building trust with shoppers.
Most shoppers search first for their favorite brand. The first impression that consumers have of your brand is on a retailer's shelf. You put a lot of energy into branding your packaging - you want it to stand out on a crowded shelf. Your on-shelf brand messaging needs to be consistent across every store. Poor product placement and merchandising are the biggest mistakes most brands make.
Shoppers literally have unlimited choices when it comes to where they spend their hard-earned money. Every retailer, both traditional and online, are fighting for every shoppers attention. Online retailers have a significant competitive advantage in that they can be more flexible with pricing and promotion compared to their traditional retail competitors. In addition, online retailers have a much greater opportunity to educate shoppers about the products they sell.
Traditional brick and mortar retailers need to work hard to level the playing field if they want to succeed. The best way to do this is to partner with the brands they sell. The most effective strategy for every retailer is to develop strategies that encourages your unique consumer to shop their store. This is where you come in and why this course is so important.
WHAT'S INCLUDED IN THIS FREE COURSE?
HERE IS WHAT YOU WILL RECEIVE
AND WHAT YOU WILL LEARN:
In this self-paced course, you will receive access to several informative podcasts with top industry leaders, CEOs and founders of successful brands who candidly share insider secrets in addition to the following five easy to follow video lesson modules:
MODULE 1 - KNOWLEDGE IS POWER
Learn what retailers REALLY want.
Savvy retailers already know how your brand is performing on their shelves. Unfortunately, relying on canned topline reports is simply not enough to land shelf space. You will learn how to craft a compelling fact-based selling story from actual insights that resonate with retailers and shoppers.
Learn what the big brands know.
Let’s face it, if you want to play at the level of the big brands, you need to BE at their level. The easiest way to level the playing field is by providing actionable insights to retailers that they do not have access to and that other brands are not providing.
MODULE 2 - STORY TELLING SECRETS
Few brands communicate with the same passion, enthusiasm, and knowledge of the founder when they speak with retailers and consumers. Your selling story extends beyond the four corners of your package. The selling process never stops.
Learn how to craft a powerful selling story that captures the authentic appreciation your customers share with their communities and speak in one unified voice consistently to amplify your brands selling story. You will also learn how to present a compelling sales story for your brand to retailers, brokers, distributors or investors.
MODULE 3 - MERCHANDISING RECOMMENDATIONS
Stand out on a crowded shelf. Learn the success strategies and action steps required to get preferential merchandising.
Ensure that shoppers can easily find your products wherever they shop. Being found is critical to your success. Shoppers can’t buy your products if they can’t find them. Learn how to help retailers drive more shoppers to their shelves leveraging the strengths of your brand.
Give shoppers what they want. Learn how to help retailers improve the shopper’s journey and convert casual customers into loyal evangelists.
MODULE 4 - EFFECTIVE PROMOTIONS
Most promotional spending is wasted doing little to grow predictable sales. Are you tired of feeling like an ATM machine? There is a better way. Learn how to maximize your trade spending, grow sales, get your products onto more retailer’s shelves and into the hands of more shoppers.
Building a brand is very capital intensive. You will learn how to get more runway out of your resources and establish your brand as a category leader, opening the door to incremental promotional and merchandising opportunities.
MODULE 5 - CONNECTING THE DOTS
Armed with this knowledge, you will gain a significant competitive advantage and learn how to become a value-added partner with retailers.
COURSE PARTICIPANTS WHO COMPLETE THIS COURSE WILL ALSO RECEIVE
Listen to this short podcast episode below…
The Brand Secrets and Strategies podcast is an audio natural products accelerator for food startups, entrepreneurs, emerging health-focused brands and retailers. It’s radically different and raising the bar in our industry. We rise by lifting others. I remain passionate about our industry, mission-based brands, making a healthier way of life more accessible and raising the bar.
In addition to sharing my 25 years of experience, more than 60 well known industry thought leaders, CEO’s and Founders of successful industry organizations and brands candidly share their insider secrets and advice with you. Learn actionable insights and strategic solutions to grow your brand, avoid the pitfalls and save valuable time and money. Below you will find a partial list of my guests and links to the shows.
“Listening to a half a dozen of your podcasts with the breadth of them being as many as they are, you can listen to half of those and get an MBA in entrepreneurship”
-Scott Jensen, CEO of Rhythm Superfood and Stubbs Legendary BBQ Sauce
Please share this information with your team, colleagues,
or anyone you feel might also benefit from this free course.
See you inside!
Dan Lohman is a Strategic Advisor in the CPG and Organic Industry. His company, Brand Secrets and Strategies (Category Management Solutions) provides innovative ideas, actionable insights and strategic solutions for companies interested in gaining a significant competitive advantage. Dan is known for his unique ability to assist companies in expanding their retail distribution and improving merchandising.
With over 25 years in the industry, Dan's extensive knowledge and expertise reaches far beyond traditional category management and has earned him recognition throughout the industry as an expert, speaker, trainer and thought leader. This Category Management expert is passionate about mission-based brands, making a healthier way of life more accessible, empowering brands and raising the bar in our industry.
His popular Brand Secrets and Strategies articles, podcast and courses teach brands what retailers REALLY want, how to get their product on the shelf and how to save valuable time and money.
The Brand Secrets and Strategies podcast is an audio natural products accelerator for food startups, entrepreneurs and emerging health-focused brands and retailers. It’s radically different and raising the bar in our industry. In addition to sharing his CPG experience, Dan talks with well-known thought leaders, CEOs and Founders of successful industry organizations and brands who candidly share insider secrets and their advise with you.
As a top contributor to the leading trade publications, Dan has more than 300 published articles to his name. As a trusted and respected member of the natural community, he is successfully leveling the playing field between conventional and natural.
Because giving back and helping healthy brands succeed is so important to him, Dan offers many free resources to our community. He has chosen to make his Turnkey Sales Story Strategies course available to brands at no charge for a limited time.
His weekly newsletter, educational podcast and training courses are revolutionizing the industry and have become an invaluable resource for brands and retailers seeking to grow sales.
|Image is the property of CMS4CPG LLC, distribution or reproduction is expressively prohibited.