WHAT RETAILERS REALLY WANT - BRAND BUILDING SUCCESS STRATEGIES
The secret to sales success begins with knowing what retailers REALLY want. Learn critical strategies to grow sales and win at retail
What's In This Course For You? (WATCH THIS VIDEO)
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READY TO LEARN WHAT RETAILERS REALLY WANT?
This mini course gives brands the roadmap to get your products onto more retailers shelves and into the hands of more shoppers. By following these insider secrets and strategies, you will gain the respect and trust of retailers.
This is the strategy I developed years ago that allowed me to take a leadership role in my category opening up the door to incremental and preferential merchandising and distribution which equated to dramatically higher sales and more shoppers.
Packed with little known secrets, actionable insights and strategic solutions, it provides the basic building blocks required for a solid foundation to support sustainable growth.
You Need To Know What Retailers REALLY Want
(WATCH THIS VIDEO)
The goal of most brands is to get on a store shelf and be featured by that retailer. It’s not as simple as it sounds. You need to know what retailers want and expect from the brands they sell. Learn what you need to know - this is your roadmap for success
WHAT'S INCLUDED IN THIS COURSE?
HERE IS WHAT YOU WILL RECEIVE
AND WHAT YOU WILL LEARN:
In this self-paced course, you will receive access to several informative podcasts with top industry leaders, CEOs and founders of successful brands who candidly share insider secrets in addition to the following easy to follow video lessons:
LEARN HOW TO:
- Give retailers what they Really want
- Get the most out of your retailer relationship
- Develop an authentic collaborative partnership with retailers
- Make it easy for shoppers to purchase your products
- Improve the customer journey and remove unnecessary friction from the buying process
- Grow sustainable sales and gain a competitive advantage
- Become a category leader
- Take a proactive role to help your retailer partners grow category sales with your brand
- Maximize each and every selling opportunity
- Leverage your retailer partnership to enhance your selling story
WHY THIS MATTERS
“There is no specific training in the natural industry
that addresses the common challenges most brands face,
including at any of the business schools, seminars, incubators or accelerators.”
“While there are many well-meaning individuals with advice, the sad truth is
more than 80% of start-up brands in our industry fail within their first year.”
I am committed to changing this.
Shoppers can’t buy your products if they cannot find them. The focus of this, and all my content, is to help you get your products onto more retailers shelves and into the hands of more shoppers - empowering brands and raising the bar.
We’ve all heard the expression that a picture is worth a 1000 words. Pictures and stories that resonate with us leave a lasting impression far more impactful than facts and figures. This is the primary element in building trust with shoppers. Most shoppers search first for their favorite brand.The first impression that consumers have of your brand is on a retailer's shelf. You put a lot of energy into branding your packaging - you want it to stand out on a crowded shelf. Your on-shelf brand messaging needs to be consistent across every store. Poor product placement and merchandising are the biggest mistakes most brands make.
COURSE PARTICIPANTS WHO COMPLETE THIS COURSE WILL ALSO RECEIVE
- Lifetime access to this course so that you can review it anytime
- Exclusive access to our private course community group on Facebook (by invitation only)
- A free 30-minute phone consultation to ask me anything ($150.00 value)
- Exclusive future course bundle discounts and bonus material ($500.00 value)
Listen to this short podcast episode below…
The Brand Secrets and Strategies podcast is an audio natural products accelerator for food startups, entrepreneurs, emerging health-focused brands and retailers. It’s radically different and raising the bar in our industry. We rise by lifting others. I remain passionate about our industry, mission-based brands, making a healthier way of life more accessible and raising the bar.
In addition to sharing my 25 years of experience, well known industry thought leaders, CEO’s and Founders of successful industry organizations and brands candidly share their insider secrets and advice with you. Learn actionable insights and strategic solutions to grow your brand, avoid the pitfalls and save valuable time and money.
“Listening to a half a dozen of your podcasts with the breadth of them being as many as they are, you can listen to half of those and get an MBA in entrepreneurship”
-Scott Jensen, CEO of Rhythm Superfood and Stubbs Legendary BBQ Sauce
Please share this information with your team, colleagues,
or anyone you feel might also benefit from this free course.
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With his finger on the pulse of the today’s changing consumer and retailer needs, Mathis has over 15 years of success growing brand engagement and creating sales success stories. His strategic approaches to category and brand management, growth strategy, and marketing, offer a data-centric expertise that helps brands realize short- and long-term opportunities with retailers and consumers alike. He provides innovative sales and marketing solutions that encompass real world scenarios and executable game plans. As a growth pioneer for numerous brands at leading retailers including Kroger, Whole Foods, The Fresh Market, and a founding partner of M2 Brands, Mathis is game-changer for brands. He is focused on stacking successes and building partnerships for brands across the CPG landscape.
Dan Lohman is a Strategic Advisor in the CPG and Organic Industry. His company, Brand Secrets and Strategies (Category Management Solutions) provides innovative ideas, actionable insights and strategic solutions for companies interested in gaining a significant competitive advantage. Dan is known for his unique ability to assist companies in expanding their retail distribution and improving merchandising.
With over 25 years in the industry, Dan's extensive knowledge and expertise reaches far beyond traditional category management and has earned him recognition throughout the industry as an expert, speaker, trainer and thought leader. This Category Management expert is passionate about mission-based brands, making a healthier way of life more accessible, empowering brands and raising the bar in our industry.
His popular Brand Secrets and Strategies articles, podcast and courses teach brands what retailers REALLY want, how to get their product on the shelf and how to save valuable time and money.
The Brand Secrets and Strategies podcast is an audio natural products accelerator for food startups, entrepreneurs and emerging health-focused brands and retailers. It’s radically different and raising the bar in our industry. In addition to sharing his CPG experience, Dan talks with well-known thought leaders, CEOs and Founders of successful industry organizations and brands who candidly share insider secrets and their advise with you.
As a top contributor to the leading trade publications, Dan has more than 300 published articles to his name. As a trusted and respected member of the natural community, he is successfully leveling the playing field between conventional and natural.
Because giving back and helping healthy brands succeed is so important to him, Dan offers many free resources to our community. He has chosen to make his Turnkey Sales Story Strategies course available to brands at no charge for a limited time.
His weekly newsletter, educational podcast and training courses are revolutionizing the industry and have become an invaluable resource for brands and retailers seeking to grow sales.
Frequently Asked Questions
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