Shoppers can't buy your products if they can't find them. Flawless execution of your brand strategy is critical to your survival

What's In This Course For You? (WATCH THIS VIDEO)

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This mini-course gives brands the roadmap to get your products onto more retailer's shelves and into the hands of more shoppers. By following these insider secrets and strategies, you will gain the respect and trust of retailers.

The first impression shoppers have of your brand is usually on a store shelf. They consider your branding, how your product is merchandised, how it is priced, how it is promoted, and how that all compares to your competition. You never get a second opportunity to disappoint a customer. You need to get this right.

The biggest challenge that most brands face is with your brand strategy not being consistently executed across every store. This adds to confusion and frustration on the part of your customers which can lead to lost sales and disappointed shoppers. This can also negatively impact your ability work effectively with retailers.

Retailers want and need to know that if they place your products on their shelves that it will increase shopper traffic in their stores and earn them a reasonable profit.

Your brand has your name on it. From the shopper's perspective, everything they see or hear about your brand is a reflection of your brand promise. Out-of-stocks, inconsistent merchandising, confusing pricing and promotions are all the result of poor execution on the brand's part.

This is your brand's responsibility - not the retailer, not the brokers. Remember that your brand has your name on it. It’s your responsibility to ensure that anyone who touches your product knows how to properly merchandise and support your brand at every store.

Doing this well can be the difference of how well you compete in your category and how long your brand will be around; a month, year, decade, or longer.

The focus of this mini course is on helping you maximize each and every selling opportunity, to help you get your products onto more store shelves and into the hands of more shoppers.


Over 80% Of Natural Brands Fail The First Year. What You Need To Know To Grow And Thrive

Nothing is more important to the success of any brand than the customers who buy your products. They can’t buy your products if they cant find them. Having a solid selling strategy is not enough - you need follow through to ensure sales success.




In this self-paced course, you will receive access to several informative podcasts with top industry leaders, CEOs and founders of successful brands who candidly share insider secrets in addition to the following easy to follow video lessons:


  • Make it easy for shoppers to purchase your products
  • Improve the customer journey and remove unnecessary friction from the buying process
  • Turn your merchandising strategy into a growth engine
  • Ensure that shoppers can easily find your products where they shop
  • Avoid the many pitfalls that derail and even bankrupt brands
  • Take a proactive role to help your retailer partners grow category sales with your brand
  • Gain a significant and sustainable competitive advantage
  • Effectively communicate your brand strategy through proper merchandising, product placement, pricing, and promotions
  • Execute your brand strategy flawlessly in every store by consistently using a retail audit checklist
  • Maximize each and every selling opportunity
  • Leverage your merchandising strategy to enhance your selling story


“There is no specific training in the natural industry
that addresses the common challenges most brands face,
including at any of the business schools, seminars, incubators or accelerators.”

“While there are many well-meaning individuals with advice, the sad truth is
more than 80% of start-up brands in our industry fail within their first year.”

I am committed to changing this.

Shoppers can’t buy your products if they cannot find them. The focus of this, and all my content, is to help you get your products onto more retailers shelves and into the hands of more shoppers - empowering brands and raising the bar.

The first impression that consumers have of your brand is on a retailer's shelf. You put a lot of energy into branding your packaging - you want it to stand out on a crowded shelf. Your on-shelf brand messaging needs to be consistent across every store. Poor product placement and merchandising are the biggest mistakes most brands make.


  • Lifetime access to this course so that you can review it anytime
  • Exclusive access to our private course community group on Facebook (by invitation only)


  • A free 30-minute phone consultation to ask me anything ($150.00 value)
  • Exclusive future course bundle discounts and bonus material ($500.00 value)

Listen to this short podcast episode below…

The Brand Secrets and Strategies podcast is an audio natural products accelerator for food startups, entrepreneurs, emerging health-focused brands and retailers. It’s radically different and raising the bar in our industry. We rise by lifting others. I remain passionate about our industry, mission-based brands, making a healthier way of life more accessible and raising the bar.

In addition to sharing my 25 years of experience, well known industry thought leaders, CEO’s and Founders of successful industry organizations and brands candidly share their insider secrets and advice with you. Learn actionable insights and strategic solutions to grow your brand, avoid the pitfalls and save valuable time and money.

“Listening to a half a dozen of your podcasts with the breadth of them being as many as they are, you can listen to half of those and get an MBA in entrepreneurship”

-Scott Jensen, CEO of Rhythm Superfood and Stubbs Legendary BBQ Sauce

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See you inside!







"I'll show you how to grow your business by millions in revenue and 1,000's of new locations."

Tim Forrest is a consumer product brand and distribution visionary with over 30 years of experience consistently out performing the biggest and best global brands by optimizing marketing, sales systems, communications, and driving innovation leadership. Tim's efforts have driven $100's of millions in new revenue and company value along with working with a third of the Fortune 50. He is considered an expert by various overseas Governments and the US.

With a highly successful career based on win-win relationships, Tim Forrest connects clients with opportunity and growth. Tim launched Keebler Cookies into Saudia Arabia almost two decades ago building considerable international success. His 30 years of innovative marketing, 100's of millions in sales, assisting entrepreneurs raise millions, distribution, and international consulting experience have made him nothing short of an institution. Tim is on a mission to drive $10 billion in value for his clients. He knows the North American Consumer Products industry like no one else and is a master at helping companies create and extend their success in this complex environment.

Building markets for Nestle, Unilever, the famous Mr. Wally Amos, or smaller food entrepreneurs; Tim powers growth and his clients agree sharing insight into how Tim's creativity doubled their sales volumes, developed 'sell out' consumer programs, and catapulted them into international markets, along with leading a record 20 vendors into the club channel, 10 items onto QVC Television, introducing food companies to Disney and Walmart, and he just recently pioneered one of the world's largest Organic product launches. His processes work for non-profits too. When not traveling for work, Tim lives on an island with his family including triplet 16-year-olds.

Your Instructor

Daniel Lohman, CPSA
Daniel Lohman, CPSA

Dan Lohman is a Strategic Advisor in the CPG and Organic Industry. His company, Brand Secrets and Strategies (Category Management Solutions) provides innovative ideas, actionable insights and strategic solutions for companies interested in gaining a significant competitive advantage. Dan is known for his unique ability to assist companies in expanding their retail distribution and improving merchandising.

With over 25 years in the industry, Dan's extensive knowledge and expertise reaches far beyond traditional category management and has earned him recognition throughout the industry as an expert, speaker, trainer and thought leader. This Category Management expert is passionate about mission-based brands, making a healthier way of life more accessible, empowering brands and raising the bar in our industry.

His popular Brand Secrets and Strategies articles, podcast and courses teach brands what retailers REALLY want, how to get their product on the shelf and how to save valuable time and money.

The Brand Secrets and Strategies podcast is an audio natural products accelerator for food startups, entrepreneurs and emerging health-focused brands and retailers. It’s radically different and raising the bar in our industry. In addition to sharing his CPG experience, Dan talks with well-known thought leaders, CEOs and Founders of successful industry organizations and brands who candidly share insider secrets and their advise with you.

As a top contributor to the leading trade publications, Dan has more than 300 published articles to his name. As a trusted and respected member of the natural community, he is successfully leveling the playing field between conventional and natural.

Because giving back and helping healthy brands succeed is so important to him, Dan offers many free resources to our community. He has chosen to make his Turnkey Sales Story Strategies course available to brands at no charge for a limited time.

His weekly newsletter, educational podcast and training courses are revolutionizing the industry and have become an invaluable resource for brands and retailers seeking to grow sales.

To learn more or connect with Dan, visit BrandSecretsandStrategies.com or email dan@cms4cpg.com.

Frequently Asked Questions

When does the course start and finish?
All of my courses are self paced. The course starts now and never ends! You decide when you start and when you finish.
How long do I have access to the course?
You will have lifetime access to the course.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.
How long is the course?
While it's best to go through all modules in one week, you can complete it in one day. To get the most from the course, it's advisable that your team go through the course to achieve maximum benefit. Each module has one easy to digest strategy that you can instantly adopt and make your own - one that you can use to grow sustainable sales and compete more effectively. Remember that the goal is to get your product onto more retailer's shelves and into the hands of more shoppers.
Where can I receive help and support?
Join our private Facebook group. Here is where you can ask questions, engage with our community, and share resources. You can also reach me via email at Dan@CMS4CPG.com.
Where can I find other courses like this?
Building a brand in retail is challenging. Wouldn’t it be great if you just had a roadmap? In response to your feedback and requests for training on specific pain points, I am releasing a series of courses addressing one key topic at a time to guide you, and help you avoid the pitfalls. Click here to learn more about and enroll in these online mini-courses specifically designed to solve your most pressing challenges and questions, help grow sales and save you valuable time and money: www.cms4cpg.com/courses. It’s your roadmap to success
Where can I find other free resources?
Look for my weekly newsletter, including my "Tip Of The Week" in your inbox. If you haven't already, head over to my Start Here page and subscribe. Other helpful resources include reading my articles and listening to my Brand Secrets and Strategies podcasts which can be found on www.BrandSecretsandStrategies.com. While you're there, make sure to also check out the Resources tab. Here you will find many free downloads and tools to grow your brand and save you valuable time and money!

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